● You should cross-check your ad schedule against when you received leads.
● You should enable Google Ads conversion tracking.
● You should use the contact form to ask where potential customers learned about your business.
● You should ask your customers whether they saw your videos.
Google Ads
To increase awareness for his business, the owner of a music store wants to use Google’sVideo solutions.How can they help him achieve his goal?
● It can use machine learning to set budgets and bids within 24 hours of setting a
Video campaign live.
● It can simplify the campaign creation process by automatically aligning to
marketing objectives.
● It can simplify the campaign management process by automatically creating new ad groups on a monthly basis.
● It can automatically create video assets based on the content of the advertised
domain.
To generate leads for your business, you’re creating a Video action campaign forthe first time.What ad formats should you expect to be used?
● Non-skippable in-stream ads and bumper ads
● Skippable in-stream ads and bumper ads
● Skippable in-stream ads and in-feed video ads
● Non-skippable in-stream ads and in-feed video ads
If you run a Video action campaign for two weeks and still have 30% of your budgetremaining, how can you increase delivery until your campaign goes over the budget cap?
● You can change the bid strategy to CPM.
● You can add skippable in-stream ads.
● You can add contextual audiences.
● You can change the frequency settings
What action should you take to get recommendations for features, settings, and solutions foryour Google Video campaign?
● You should set up a budget for the new campaign.
● You should upload at least one video to YouTube.
● You should select a campaign goal.
● You should link Google Ads to your YouTube channel
After working with Google Search campaigns in the past, you’re now ready to takeadvantage of a Google Video campaign with a “Sales” campaign goal.Why is it a good idea to create your Google Video campaign in the same account as yourGoogle Search campaigns?
● Because it avoids double serving ads in the Google Search results.
● Because you can enable Video ad extensions within your Google Search campaign ads.
● Because you can receive a reduction on your average cost-per-view.
● Because you can prevent Google Ads from double counting conversions.
When creating a new awareness Google Video campaign, why should you keep the two audience solutions of Demographics and Detailed Demographics and Custom Audiences separate?
● Because there will be no limit on the types of video formats served.
● Because it prevents the average cost-per-view from increasing.
● Because the reach of the campaign won’t become restricted.
● Because it avoids having the campaign not run at all.
A marketing manager is creating a Google Video campaign with a product and brandconsideration marketing goal. What solutions effectively align with that goal?
● Skippable in-stream ads and CPM bidding.
● Skippable in-stream ads and CPV bidding.
● Bumper ads and CPV bidding.
● Bumper ads and CPM bidding
Using your Video campaign, you want to reach customers who already searched for specific key words on Google Search.Which audience solution would you use?
● You’d use Customer Match.
● You’d use Demographics and Detailed Demographics.
● You’d use Custom Audiences.
● You’d use In-Market Audiences
Your main goal is to drive sales through your company’s website, and you’ve been advisedto track conversion events like page visits and adding-to-cart.Why is tracking those lighter conversion events advisable?
● It’s advisable because they create greater loyalty among customers.
● It’s advisable because they have the same value as a primary conversion.
● It’s advisable because they can be predictive of a full sale.
● It’s advisable because they help increase brand awareness