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Occupation
Gender
Postal code
Age
Location
Google Ads
Three core principles, focused on helping businesses reach their online potential, are the foundation forGoogle Ads. The first of these is relevance. Google Ads connects businesses with the right people at the righttime.Upon which other principles was Google Ads built?
Profit and privacy
Control and results
Credits and context
Options and tracking
What are key factors to keep in mind when choosing a bidding strategy for your campaign?
Targeting, auctions, and campaign cost-per-click
Budget, competition, and user thought processes
Location, calls-to-action, and user conversion costs
Performance, auctions, and user journey complexities
What’s a key benefit of Responsive Display Ads?
They use a machine-learning model that gives you options for building them. They
have a library of creative assets to match your product.
They’re complex to build, giving you total control of how they display.
They automatically create ads that serve all ad slot sizes.
or
You can upload your own creative assets.
You can upload your own ads using templates.
You can set the ads to run in banner-eligible slots.
You can choose images from their built-in libraries
Hank wants to use a “Maximize Conversions” campaign with the Performance Planner.Which recommendation can be provided to Hank by the Performance Planner?
A recommended average daily budget
Recommended campaign bid scaling
A recommended Campaign-level Target ROAS (return-on-ad-spend)
A recommended Campaign-level Target CPA (cost-per-acquisition)
How do Responsive Display Ads use automation?
Responsive Display Ads leverage powerful machine-learning models to generate reports customized to meet the specific requirements ofeach campaign.
Responsive Display Ads use a machine-learning model to determine optimal assets for each ad slot using predictions based on an advertiser’s performance history.
Responsive Display Ads use a machine-learning model to create an advertiser’s assets, using assets that have performed well in the past.
Responsive Display Ads automate ad creation for most apps, but not desktop and mobile devices.
Your company wants to have greater success online.What are two ways that Google Ads can drive your business goals? (Choose two.)
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Cap the number of ads you pay for, based on your business.
Help you reach a wider audience and maximize exposure.
Coach your company to fully move to an online-only presence.
Place your business’s ads on every available search engine.
Boost your conversions by connecting you to people in the moments that matter.
When should you use AMPHTML ads? (Choose two.)Select All Correct Responses
When your goal is to provide safer ad experiences.
When your goal is maximum creative control.
When your goal is to maximize the reach and scale of your campaign.
When your goal is to provide faster ad experiences
Gavin is creating a Google Display ads campaign to help grow sales for his online clothing store. His goal is toconnect with users who previously viewed pages on his website without making a purchase.Which option will best serve Gavin’s marketing goals?
Affinity Audiences
Similar Audiences
In-Market audiences
Remarketing
Claire has created a Google Display Remarketing campaign.What’s the most likely reason she decided on remarketing?
Influence consideration
Build awareness
Drive action
Increase clicks