● By implementing automatic placements from your existing Display campaign.
● By using 10 to 15 of the highest-converting key words from your Search
campaign.
● By setting bumper ads as your preferred ad format for the campaign.
● By disabling non-skippable in-stream ads.
Google Ads
After relying on word-of-mouth marketing for years, a family-owned restaurant decides to trya Video campaign to attract catering contracts. They believe a leads campaign goal wouldbe best for that marketing objective.What other action should the restaurant take to make sure their campaign is effective?
● They should cross-check their ad schedule against when they received leads.
● They should use the contact form to ask where potential customers learned about the restaurant.
● They should ask their customers whether they’ve seen the videos.
● They should enable Google Ads conversion tracking
After running successful Search and Display campaigns to drive action, you’ve decided torun a Video campaign with the same objective.Why should you keep the Video campaign in the same account as the other campaigns?
● Because more campaign extensions will be available for the Video campaign.
● Because it’ll allow for faster approval by the system for new ads.
● Because the Video campaign will automatically use assets from the other campaigns.
● Because it prevents Google Ads from double-counting conversions.
How would you describe a primary benefit of Video action campaigns?
● By explaining that they simplify campaigns to run only on YouTube and drive more conversions while still optimizing for the lowest CPA.
● By explaining that they expand campaigns to run on more places, on and off YouTube, and drive more conversions while still optimizing for the lowest CPV.
● By explaining that they simplify campaigns to run only on YouTube and drive more conversions while still optimizing for the lowest CPV.
● By explaining that they expand campaigns to run on more places, on and off
YouTube, and drive more conversions while still optimizing for the lowest CPA.
How can a Google Video campaign help grow consideration of products in potentialcustomers’ purchase cycles?
● It lets consumers quickly compare businesses with similar offerings at once.
● It lets consumers use online video to seek out the best deals on specific products
and services.
● It lets consumers use online video for information gathering before making a
purchase.
● It lets consumers browse large product and service inventories they may want to
purchase from.
How can the owner of a music store use Google’s Video solutions to increase awareness for his business?
● By using Google’s Video solutions to automatically create video assets based on the content of the advertised domain.
● By using Google’s Video solutions to simplify the campaign management process
and automatically create new ad groups on a monthly basis.
● By using Google’s Video solutions to call on machine learning for setting budgets and bids within 24 hours of setting up a Video campaign live
● By using Google’s Video solutions to simplify the campaign process and
automatically align to his marketing objectives.
What bidding strategy should you use if you want to reach potential customers with relevantmessages throughout the entire purchase journey, and you’re using a Video campaign thatfocuses on multiple marketing objectives across different stages?
● Maximum CPV.
● Target CPA.
● Target ROAS.
● Multiple bid strategies.
A toy company wants to target parents whose children are 3 to 6 years old. What would be asuitable audience solution for their Google Video campaign?
● Parents of children 0 to 6 years old.
● Parents of toddlers.
● Parents of preschoolers.
● Parents of school-aged children.
An account manager has noticed that their Video campaigns have reached a large numberof unique viewers, but the frequency is very high. What might the account manager inferfrom this?
● The creative used in the campaigns is very effective, leading to more views.
● The same ads are being shown to the same people multiple times.
● The ads are being served on a wide variety of websites and apps, leading to diverse viewership.
● The target audience for the campaign is very narrow.
You want to grow consideration with a Google Video campaign and have a short creativethat’s well-suited for awareness. Why should you prioritize longer creative that can tell abetter story to meet your marketing objective?
● Longer videos can incorporate more key words, leading to better results in Google
Search.
● Longer videos are less expensive to produce than shorter videos.
● Longer videos are more likely to be served on premium inventory.
● Longer videos give you more time to share information and showcase your
product or service in detail.