You want to grow consideration with a Google Video campaign and have a short creativethat’s well-suited for awareness. Why should you prioritize longer creative that can tell abetter story to meet your marketing objective?

● Longer videos can incorporate more key words, leading to better results in Google
Search.
● Longer videos are less expensive to produce than shorter videos.
● Longer videos are more likely to be served on premium inventory.
● Longer videos give you more time to share information and showcase your
product or service in detail.