● In-market Audiences
● Remarketing Audiences
● Life Events Audiences
● Similar Audiences
Google Ads
Tom wants to create a Google Ads campaign and show ads across YouTube, Discover, andGmail feeds to get as many sales as possible within his budget.Which actions will he take within his Google Ads account to accomplish his objective?
● Select Shopping as his campaign type with Target CPA as a Smart Bidding strategy
● Select Sales as his campaign objective with Target ROAS as his Smart Bidding
strategy
● Select Discovery as his campaign type with Maximize conversions as a Smart
Bidding strategy
● Select Discovery as his campaign goal with Maximize conversion value as a Smart
Bidding strategy
What goal should an advertiser launching a new marketing campaign focus on in order toreach a broad audience?
● Leads
● Brand awareness and reach
● Sales
● Product and brand consideration
Which types of conversions would give an advertiser the fullest picture of the performance of aDisplay campaign?
● Neither
● Both click-through and view-through conversions
● Only view-through conversions
● Only click-through conversions
A beauty company wants to use their social media channels to showcase their luxurylifestyle offerings. Why would Discovery ads be a good addition to their strategy?
● Discovery ads would serve visually inspiring ads to potential customers while they’re in the middle of watching a video relevant to what’s being offered.
● Discovery ads would reach the right customers with the right messages as
they browse through their favorite personalized feeds on Google.
● Discovery ads would encourage potential customers to engage with an interactive shopping cart.
● Discovery ads would encourage consumers to follow and engage with particular
social media posts that are relevant to marketing goals.
Max is trying to set up a Display campaign for his toy business, but is worried adsmay appear on content that’s not suitable for its family-friendly image. Whichcampaign setting should he choose?
● Bidding and budget
● Locations and languages
● Frequency capping
● Content exclusions
When setting up a Display campaign, should an online retailer change their view-throughconversion window for a product with a long sale cycle?
● Yes, because having a longer view-through conversion window will make the
campaign look more impressive.
● No, because having a longer view-through conversion window will skew regular
conversion data.
● No, because the sales cycle for that product will be within the default window.
● Yes, because the sales cycle for that product may be longer than the default
window.
Advertisers using similar audiences lists don’t need to exclude people from originalremarketing lists. Why is this the case?
● Similar audiences don’t have any association with remarketing lists.
● Similar audiences use existing remarketing lists to get as much reach as possible.
● Similar audiences will automatically remarket to existing leads if it identifies potential
value in them.
● Similar audiences lists automatically exclude people so that only new leads are
reached.
Akira works for an online retailer and has been asked to come up with anadvertising campaign to expand the company’s customer base and reach customers witha high intent to purchase. He wants to create a Display campaign. How should hebest set up consideration audiences to achieve his goal?
● Include existing users from remarketing and customer match lists.
● Set up higher CPA bids for custom audiences.
● Set up lower CPA bids for in-market audiences.
● Combine custom affinity and similar groups into a single campaign
What Smart Bidding strategy would be best used to help liquidate inventory?
● Maximize Conversions
● Target CPA
● Target ROAS
● Maximize Conversion Value