● By slightly inflating the estimate provided by the traffic estimator during campaign setup.
● By slightly inflating the average amount you’re willing to pay for your campaign.
● By using the estimate provided by the traffic estimator during campaign setup.
● By deciding on the highest amount you’re willing to pay for your campaign.
Google Ads
If the marketing goal of your Google Video campaign is product and brand consideration,what solutions should you use to effectively achieve that goal?
● Skippable in-stream ads and CPV bidding
● Bumper ads and CPM bidding
● Bumper ads and CPV bidding
● Skippable in-stream ads and CPM bidding
You want to use Custom Audiences with your new Video action campaign and you’re alreadycapturing the important user interactions that create conversions.What should you do to further optimize your campaign and obtain additional tracking events?
● You should disable non-skippable in-stream ads.
● You should set bumper ads as your preferred ad type.
● You should implement automatic placements from your existing Display campaign.
● You should use 10 to 15 of the highest converting key words from your Search
campaign.
If you started a Video action campaign four weeks ago, added In-Market and CustomAudiences two weeks later, and have now spent 80% of your budget, what action should youtake next to grow conversion volume?
● Engage with website visitors by adding the Life Events audience type.
● Add Demographics Audiences to re-engage with existing customers.
● Remove audience restrictions with run-of-network targeting.
● Re-engage with existing customers by adding Custom Audiences.
You have multiple video assets to work with, and your goal is to create a Google Video campaign thatwill grow interest in your product for as many people as possible. How should you make that happen?
● You should use masthead ads for a major sales promotion.
● You should use bumper ads on competitive video content.
● You should use video ad sequencing and target CPM bidding.
● You should select the best creative asset and run a single ad.
To grow consideration for a new tourist package tailored to rock climbers, a travel companyshould use which of the following audience solutions?
● Customer Match
● Custom Audiences
● Affinity Audiences
● Life Events
When creating a new Google Video campaign with an awareness goal, what’s the benefit ofopting into Google Video partners?
● Providing access to audiences on the YouTube mobile homepage.
● Providing access to more engagement metrics to measure the impact of the
campaign.
● Extending the reach of video ads to a collection of leading publisher sites and
apps.
● Extending the reach of video ads to YouTube Live streaming and Premieres
If your goal is to grow consideration of your products in your potential customers’ purchase cycles, how can a Google Video campaign help?
● By letting consumers browse large product and service inventories they may want to purchase from.
● By letting consumers quickly compare businesses with similar offerings at once.
● By letting consumers use online video to seek out the best deals on specific products and services.
● By letting consumers use online video for information gathering before making
a purchase.
You tried using Reach Planner to create a forecast for your new awareness Video campaign, but thecampaign results were very different from the media plan numbers provided by the Reach Plannerforecast. Why did this mismatch occur between campaign results and forecast data?
● Because Reach Planner forecasts aren’t compatible with Video campaigns for any marketing objective.
● Because you built a campaign that didn’t match the plan settings in Reach
Planner.
● Because Reach Planner forecasts aren’t compatible with awareness campaigns.
● Because you used Reach Planner during the least optimal time of day
A local food chain is opening a new location and they want to create as much awareness for theirstore as possible before the big day. They set up a Google Video campaign with “brand awarenessand reach” as the campaign goal.What budget type should they use for their Google Video campaign and why?
● Daily, since Google Ads will spend their total budget faster than “campaign total.”
● Daily, since Google Ads will spend their total budget evenly over the course of the campaign.
● Campaign total, since Google Ads will spend their total budget faster than “daily.”
● Campaign total, since Google Ads will spend their total budget evenly over the course of the campaign