You tried using Reach Planner to create a forecast for your new awareness Video campaign, but thecampaign results were very different from the media plan numbers provided by the Reach Plannerforecast. Why did this mismatch occur between campaign results and forecast data?

● Because Reach Planner forecasts aren’t compatible with Video campaigns for any marketing objective.
● Because you built a campaign that didn’t match the plan settings in Reach
Planner.
● Because Reach Planner forecasts aren’t compatible with awareness campaigns.
● Because you used Reach Planner during the least optimal time of day