● In order to prevent the average cost-per-view from increasing.
● In order to make sure there’s no limit on the types of video formats served.
● In order to make sure the reach of the campaign won’t become restricted.
● In order to avoid having the campaign not run at all.
Google Ads
The owner of a music store wants to increase awareness for his store, and has been toldthat Google’s Video solutions can assist him.How can Google’s Video solutions assist the store owner with Video campaigns?
● Google’s Video solutions automatically create video assets based on the content of the domain being advertised.
● Google’s Video solutions simplify the campaign creation process by
automatically aligning to marketing objectives.
● Google’s Video solutions use machine learning to set budgets and bids within 24
hours of setting a Video campaign live.
● Google’s Video solutions simplify the campaign management process by
automatically creating new ad groups on a monthly basis.
For the last year, you’ve run a consideration Video campaign. Now you want to see evidence that yourinvestment was effective based on the number of times users actually clicked on your videos. Whatconsideration measurement metric should you use?
● Targeted observations
● Purchase intent lift
● Earned views
● Core performance metrics
If a business owner wanted to understand how user interaction with their video ads leads toproduct sales, what feature of their Video action campaign would they use?
● Conversion tracking
● Click-through rate
● Smart bidding
● Custom Intent Audiences
After running a Google Video campaign for awareness with video ads that are 30 secondslong, you want to remarket to your audience with memorable, shorter video ads. What videoad format should you use to achieve this goal?
● Bumper ads
● Non-skippable in-stream ads
● Masthead ads
● In-feed video ads
Before you can reach and engage with potential customers via a Google Video campaign,what step must you complete?
● Build a list of relevant keywords.
● Prepare a manual bidding strategy.
● Link Google Ads to your YouTube channel.
● Install a video code on your website.
A business owner wants to track conversions for their Video action campaign, but they’re concernedthe campaign won’t track some conversions because many customers take extra time to make a finaldecision on purchases. What conversion tracking best practice should the business owner follow tomake sure conversions are measured accurately?
● Send a survey to existing customers asking about their checkout experience.
● Compare video ad interactions against the timing of completed sales.
● Ask store visitors where they heard about the company.
● Extend the conversion window to be longer.
Video action campaigns have what primary benefit?
● They simplify campaigns to run on only on YouTube and drive more conversions
while still optimizing for the lowest CPA.
● They simplify campaigns to run on only on YouTube and drive more conversions
while still optimizing for the lowest CPV.
● They expand campaigns to run on more places, on and off YouTube, and drive more conversions while still optimizing for the lowest CPV.
● They expand campaigns to run on more places, on and off YouTube, and drive
more conversions while still optimizing for the lowest CPA.
A business owner is setting up their first Video action campaign and wants to get optimalresults from the ads.Which recommended best practice should they follow?
● They should make sure that videos are longer than eight seconds.
● They should run five ad variants per campaign.
● They should make sure that videos are no longer than five seconds.
● They should run a single ad variant per campaign.
Your marketing team is planning to create a forecast using Reach Planner for a new Videoawareness campaign.Why should you suggest using Reach Planner in the same account where the team wants torun the planned campaign?
● Reach Planner will analyze the historical performance of shared features, such
as negative keyword lists.
● The company’s plans will save to one place in the interface for easier analysis.
● Reach Planner will pull data from Google Analytics for consideration when making forecasts.
● The company’s default campaign preferences will automatically install into each plan.