● Create a separate campaign for non-English and non-Spanish languages.
● Create a separate Display campaign for each location.
● Create a separate ad group for each location within the same Display campaign.
● Create a separate ad group for each language within the same Display campaign
Google Ads
Charlotte has previously used Search and Video campaigns, but a friend has recommendedthat Charlotte would improve her marketing efforts further with the help of Discovery ads.What benefit would Charlotte expect to see from using Discovery ads?
● They’ll allow Charlotte to encourage people to share their thoughts and feedback on the products and services that she offers.
● They’ll allow Charlotte to reach highly relevant audiences on exclusive placements
outside of Google’s platforms.
● They’ll allow Charlotte to merge images and 15 second video assets to provide
people with an engaging experience.
● They’ll allow Charlotte to tell an engaging story about her products and
services to help grow more conversions.
Jack’s setting up a Display campaign. He wants to grow as many sales as possiblewhile making sure conversions, on average, don’t exceed a certain cost.Which Smart Bidding option is the best?
● Jack should use Enhanced CPC because it offers the greatest amount of control over the bidding process.
● Jack should use Target Impression Share because it grows both awareness and
conversions at an assigned cost point.
● Jack should use Maximize Conversions because it doesn’t require historical
conversion data.
● Jack should use Target CPA because it grows conversion volume at his target
cost-per-acquisition.
How much of a daily budget should an advertiser set for a Discovery campaignif they are aiming for a target CPA of $5?
● At least $10
● At least $50
● At least $500
● At least $5
Reece works for a company that sells sailing trips and wants to set up a 14-day view-throughconversion window for their Display campaign instead of the default window.Why will setting up the view-through conversion window benefit their campaign?
● It’ll assist them in analyzing the most interacted areas of the Display campaign within a 14-day period.
● It’ll prevent interactions being attributed with more conversions than what they
actually generated.
● It’ll help them to reveal which ad assets require optimization in order to improve
conversion rates.
● It’ll allow them to identify impressions for ads that weren’t interacted with but
later resulted in a conversion.
A business owner has successfully run a Google Ads account for a number of years. Theowner recently heard Discovery ads mentioned but isn’t sure what they are nor how theywork.Which of the following statements is true of Discovery ads?
● They’re a way of reaching users on less traditional platforms outside of Google Ads, such as Waze and Google Earth.
● They’re a way to reach the right user at the right time while also understanding
consumers’ intent across Google properties.
● They’re a type of ad extension that encourage users to engage with the ads more
before clicking through to the website.
● They give users the opportunity to quickly learn more about a business or product
with the help of an interactive guide.
James has had success in the past building a client base for his law firm with contact formsin his Search campaigns. He now wants to try a Display campaign to promote the same goaland further his success. What should his goal be with the new campaign?
● Leads
● Website traffic
● Brand awareness and reach
● Product and brand consideration
Liam is looking to add some stunning images to his Discovery campaign. Where should hesource these images from?
● Websites similar to his own
● Google Images
● His most successful social marketing campaigns
● YouTube
Using various attribution models in the Model Comparison Tool, a campaign managernotices something that makes her increase her investment in Google Display ads.What might she have seen?
● A certain channel received a small share of her investment and drove a
proportionally low conversion volume.
● A channel received none of her investment.
● A certain channel received a bulk of her investment and proportionally drove a high conversion volume.
● A certain channel received a bulk of her investment and disproportionally drove a low conversion volume.
The marketing team of a well-known retail chain is focusing on four goals for their businessmarketing plan — acquiring new customers, creating new leads, growing sales, andbroadening the reach of their existing remarketing campaigns.Which campaign type will help the marketing team to achieve all four goals?
● Gmail
● Discovery ads
● Shopping ads
● Customer Match