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For a new awareness Google Video campaign that uses custom audiences, you’re consideringoverlaying Demographics and Detailed Demographics with Custom Audiences.Why should you keep the two audience solutions separate?

Jackson · August 27, 2026 ·

● In order to prevent the average cost-per-view from increasing.
● In order to make sure there’s no limit on the types of video formats served.
● In order to make sure the reach of the campaign won’t become restricted.
● In order to avoid having the campaign not run at all.

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