● Skippable in-stream ads and bumper ads
● Non-skippable in-stream ads and in-feed video ads
● Skippable in-stream ads and in-feed video ads
● Non-skippable in-stream ads and bumper ads
Google Ads
A marketing manager is creating a Google video campaign with a product and brandconsideration marketing goal. What solutions effectively align with that goal?
● Skippable in-stream ads and CPM bidding
● Skippable in-stream ads and CPV bidding
● Bumper ads and CPM bidding
● Bumper ads and CPV bidding
A hair salon owner is setting up a video action campaign for the first time and they want to getoptimal results from their ads. Which of the following is a recommended best practice that theyshould implement?
● Run five ad variants per campaign.
● Run a single ad variant per campaign.
● Videos must be no longer than five seconds.
● Videos must be longer than eight seconds
The owner of a music shop wants to increase awareness for their shop and has been told thatGoogle’s video solutions can assist him. How can Google’s video solutions assist the shop ownerwith video campaigns?
● Google’s video solutions use machine learning to set budgets and bids within
24 hours of setting a video campaign live.
● Google’s video solutions simplify the campaign creation process by
automatically aligning to marketing objectives.
● Google’s video solutions automatically create video assets based on the
content of the domain being advertised.
● Google’s video solutions simplify the campaign management process by
automatically creating new ad groups on a monthly basis.
The marketing manager of a food delivery company is focused on driving as many orders aspossible on a weekly basis. Which of the following creative implementations would yourecommend that the marketing manager use to help achieve their goal?
● Add as much diverse imagery and language as possible throughout the ad to hold the attention of the viewer.
● Use “Sign up to our newsletter” as the primary call-to-action.
● Address the viewer’s desire for food in the first 5 to 10 seconds of the video.
● Explain the background of the company during the first half of the video.
The owner of a clothing shop wants to drive awareness to a new product line that they’re aboutto launch. A new Google video campaign is being created with no marketing goal selected. Theowner wants to get as many impressions as possible from their bidding strategy. What is the bestbidding strategy for the clothing shop to achieve their marketing objective?
● Target CPM
● Maximum CPV
● Target CPA
● Maximise conversions
A marketing manager is creating a Google video campaign with a consideration goal andcost-per-view (CPV) bidding. What should they expect for their max. CPV compared to theiractual CPV?
● Actual CPV is often less than max. CPV because it’s auction bidding.
● Max. CPV is often less than actual CPV because it’s auction bidding.
● Max. CPV is often less than actual CPV because it’s a reserve buy.
● Actual CPV is often less than max. CPV because it’s a reserve buy
A business owner is using a Google video campaign to drive awareness of a new service thattheir company will soon release. They’re considering inflating their target cost-per-thousandimpressions (tCPM) bid to achieve their goal. Why should they avoid inflating the tCPM bid forthis new campaign?
● Inflation could result in the budget depleting faster without increasing unique
reach.
● Inflation will likely result in the targeting of irrelevant demographics and
placements.
● Inflation may prevent other campaigns in the account from running for the
entirety of their ad schedules.
● Inflation might cause too many impressions of the same ads to be
served to the same users.
A business owner has a primary marketing objective to grow consideration with the help of aGoogle video campaign. They only want to pay when a user watches the entirety of the video ad.What bidding solution would be best for them to use?
● Cost-per-view bidding
● Maximize Conversions bidding
● Cost-per-action bidding
● Cost-per-click bidding
The marketing team for a wildlife conservation effort is setting up a video action campaign todrive online donations on their website. What actions should they take to achieve their goal?
● Test multiple variants of their ads and make sure that they’re at least 10
seconds long.
● Use only one version of their ad and make sure that it’s less than 10 seconds
long.
● Test multiple variants of their ads and make sure that they’re less than 10
seconds long.
● Use only one version of their ad and make sure that it’s at least 10 seconds
long.