● ‘Daily’, because Google Ads will spend their total budget faster than
‘Campaign total’ will.
● ‘Campaign total’, because Google Ads will spend their total budget faster than
‘Daily’ will.
● ‘Daily’, because Google Ads will try to spend their total budget evenly over the
duration of their campaign.
● ‘Campaign total’, because Google Ads will try to spend their total budget
evenly over the duration of their campaign.
Google Ads
A fitness studio has created a video campaign and wants to measure their considerationcampaign with the help of a Brand Lift study. At what point should the fitness studio set up thestudy in order to create optimal control and exposed groups?
● Once the campaign first begins to start serving impressions.
● After the campaign’s end date has been met.
● After two weeks of the campaign first serving impressions.
● Before the campaign serves any impressions.
A marketing manager needs to get recommendations for features, settings and solutions for aGoogle video campaign. What action should they take to get the information needed whencreating a campaign?
● Set a budget for the new campaign.
● Link Google Ads to the manager’s YouTube channel.
● Select a campaign goal.
● Upload at least one video to YouTube.
A travel company wants to drive consideration for their new tour that’s tailored to advancedsurfers. Which of the following audience solutions would be most appropriate for the company touse?
● Custom audiences
● Customer Match
● Affinity audiences
● Life events
A consumer goods company wants to build awareness and recall for their brand. How can aGoogle video campaign help achieve this goal?
● By reaching potential customers and keeping the brand top of mind.
● By surfacing comparisons to potential customers in similar businesses. By
comparing them to similar businesses in the same industry.
● By influencing potential customers in opinion-shaping moments.
● By reaching potential customers in decision-making moments.
While creating a Google video campaign, the account manager has selected ‘Brand awareness and reach’ as their campaign goal, which automatically uses target cost-per-thousand impressions (tCPM) as the bidding strategy. How will this benefit the campaign?
● It will acquire as many clicks as possible according to the daily budget that
has been set.
● It will generate as many impressions as possible in line with the target cost
per acquisition.
● It will optimise bids to put the campaign’s message in front of as many
relevant people as possible.
● It will analyse historical feedback and make adjustments to bids based on
performance signals.
A marketing manager started a video action campaign one month ago. Two weeks ago, theyadded in-market and custom audiences to the campaign. Currently, they’ve spent 80% of thecampaign budget. What action would you recommend next to grow conversion volume?
● Add Demographics Audiences to re-engage with existing customers.
● Remove audience restrictions with run-of-network targeting.
● Re-engage with existing customers by adding Custom Audiences.
● Engage with website visitors by adding the Life Events audience type.
A winery is preparing a video action campaign intended to attract customers to their website fortheir seasonal sale. Which of the following creative best practices should they implement toencourage consumer interaction?
● Have a clear call to action such as ‘Learn more’.
● Link your Google Ads account to your Google Merchant Center account.
● Add location extensions to focus on selected geographic locations.
● Reach a broad audience with dynamic video ads.
An account manager is setting up a video campaign to grow consideration. What ad formatsshould they expect to run?
● Skippable in-stream ads and bumper ads
● Non-skippable in-stream ads and mastheads
● Non-skippable in-stream ads and in-feed video ads
● Skippable in-stream ads and in-feed video ads
A family-run bakery has always relied on word-of-mouth marketing, but they want to try a videocampaign to attract larger business contracts. They feel that a campaign with the leads campaigngoal is best suited to achieve this marketing objective. What other action should the family taketo make sure that their campaign meets their marketing objective?
● Ask their customers whether they’ve seen the videos.
● Cross-check their ad schedule against when they received leads.
● Enable Google Ads conversion tracking.
● Use the contact form to ask where potential customers learnt about the
bakery.