A fitness studio has created a video campaign and wants to measure their considerationcampaign with the help of a Brand Lift study. At what point should the fitness studio set up thestudy in order to create optimal control and exposed groups?

Jackson · August 24, 2026 ·

● Once the campaign first begins to start serving impressions.
● After the campaign’s end date has been met.
● After two weeks of the campaign first serving impressions.
● Before the campaign serves any impressions.