A family-run bakery has always relied on word-of-mouth marketing, but they want to try a videocampaign to attract larger business contracts. They feel that a campaign with the leads campaigngoal is best suited to achieve this marketing objective. What other action should the family taketo make sure that their campaign meets their marketing objective?

Jackson · August 24, 2026 ·

● Ask their customers whether they’ve seen the videos.
● Cross-check their ad schedule against when they received leads.
● Enable Google Ads conversion tracking.
● Use the contact form to ask where potential customers learnt about the
bakery.