● They can be predictive of a full sale.
● They have the same value as a primary conversion.
● They help increase brand awareness.
● They create greater loyalty among customers.
Google Ads
A business owner wants to track conversions for their video action campaign. But they’reconcerned that the campaign won’t track some conversions because many customers take extratime to make a final decision on purchases. What conversion-tracking best practice should thebusiness owner follow to make sure that conversions are measured accurately?
● Send a survey to existing customers asking about their checkout experience.
● Compare video ad interactions against the timing of completed sales.
● Ask store visitors where they heard about the company.
● Extend the conversion window to be longer.
A marketing manager wants to reach female users who are 35 to 44 years old with the help of aGoogle video campaign. Which audience solution should they use?
● Affinity Audiences
● Demographics and Detailed Demographics
● Life Events
● Custom Audiences
An account manager has been running a video action campaign for two weeks and still has 30%of their budget remaining. What should they do to increase delivery until the campaign is outsidethe budget cap?
● Add Contextual audiences
● Add skippable in-stream ads
● Change the frequency settings
● Change the bid strategy to CPM
An account manager has been running successful Search and Display campaigns to drive action and now wants to run a Video campaign with the same objective. Why would you recommend that the account manager keep the Video campaign in the same account as the other campaigns?
● It’ll allow for faster approval by the system for new ads.
● It prevents Google Ads from double-counting conversions.
● More campaign extensions will be available for the Video campaign.
● The Video campaign will automatically use assets from the other campaigns.
You’re creating a video action campaign and plan to use custom audiences. What should you doto get the most value from this audience solution?
● You should implement automatic placements from your existing display
campaign.
● You should disable non-skippable in-stream ads.
● You should set bumper ads as your preferred ad format for the campaign.
● You should use 10 to 15 of the highest-converting keywords from your
search campaign.
The owner of a home improvement shop has been running a Google video campaign forawareness with video ads that are 30 seconds long. Now the owner wants to remarket to thoseaudiences with memorable, shorter video ads. What video ad format should the owner use toachieve this goal?
● Bumper ads
● Non-skippable in-stream ads
● Masthead ads
● In-feed video ads
An account manager is setting up a new Google video campaign with an awareness goal andthey see Google video partners as an option. Why is it a good idea for them to opt in to Googlevideo partners?
● It’ll give them access to more engagement metrics to measure the impact of the
campaign.
● It’ll extend the reach of video ads to YouTube Live streaming and Premieres.
● It’ll extend the reach of video ads to a collection of leading publisher sites and apps.
● It’ll give them access to audiences on the YouTube mobile homepage.
You know that mixing ad formats is a good idea, but you aren’t sure which mix is mostappropriate for your goal of efficient reach. Which mix of awareness ad formats should you use?
● Skippable in-stream ads and non-skippable in-stream ads
● Masthead ads and bumper ads
● Masthead ads and non-skippable in-stream ads
● Skippable in-stream ads and bumper ads
An account manager at a media agency is creating a new awareness Google video campaignthat uses custom audiences. They’re considering overlaying demographics and detaileddemographics with custom audiences in the new campaign. Why should they keep the twoaudience solutions separate?
● To prevent the average cost per view from increasing.
● To avoid the campaign not being able to run at all.
● So that the reach of the campaign won’t become restricted.
● So that there’s no limit on the types of video formats served.