An account manager at a media agency is creating a new awareness Google video campaignthat uses custom audiences. They’re considering overlaying demographics and detaileddemographics with custom audiences in the new campaign. Why should they keep the twoaudience solutions separate?

Jackson · August 24, 2026 ·

● To prevent the average cost per view from increasing.

● To avoid the campaign not being able to run at all.

● So that the reach of the campaign won’t become restricted.

● So that there’s no limit on the types of video formats served.