● Active View, after the campaign receives over 1,000 clicks.
● Active View, before the campaign delivers any impressions.
● Brand Lift, after the campaign receives over 1,000 clicks.
● Brand Lift, before the campaign delivers any impressions.
Google Ads
A marketing manager has multiple video assets to work with and wants to create a Google video campaign to grow interest in a product with as many relevant people as possible. What action should they take to help achieve this goal?
● Use video ad sequencing and target CPM bidding.
● Use bumper ads on competitive video content.
● Select the best creative asset and run a single ad.
● Use masthead ads for a major sales promotion.
An account manager decides to use custom audiences for their new video action campaign. What implementation suggestion would you recommend?
● Layer as many audience types as possible within the same ad group.
● Use five of their best-converting placements from their display campaigns.
● Use 10 to 15 of the best-converting keywords from their search campaigns.
● Combine their custom audiences with demographic audiences in the same ad group.
A fashion business focuses its marketing on social media channels to best showcase itspremium offerings and would like to use Discovery ads in their marketing plan.What can the team hope to achieve from running Discovery ads?
● To encourage potential customers to engage with an interactive shopping cart
● To encourage consumers to follow and engage with particular social media posts that are relevant to marketing goals
● To reach the right customers with the right messages as they browse through
their favorite personalized feeds on Google
● To serve visually-inspiring ads to potential customers while they’re in the middle of watching a video relevant to what’s being offered
The owner of a sports shop would like to promote different sports categories to people whohave already visited their website. They understand that a Remarketing campaign can helpthem achieve this.Which best practice can the owner use to serve relevant ads to customers who have alreadyvisited particular areas of their website?
● Include each of the sports categories within the headline and description fields of a single responsive display ad.
● Create separate ads for each sports category and then set them to “Rotate
indefinitely” within the same ad group.
● Create different remarketing lists based on the specific web pages that the
customers visited.
● Build a list of relevant placements for each sports category, and then use these to
create individual ad groups for each sport.
In which way do view-through conversions help evaluate the success of a Displaycampaign?
● Telling you when customers see but don’t interact with an ad, then later
completing a conversion on the site
● Presenting customers a short survey asking about their experience leading up to the purchase they completed
● Narrowing down the best-performing areas of a Display campaign from placement and audience reports
● Identifying which traffic, exclusively from Display, resulted in conversions
Leah is working on a Discovery campaign and has been told to aim for a target CPA of $5. How much should she set up her daily budget to be in order to achieve that target?
● At least $500
● At least $10
● At least $50
● At least $5
Hunter is trying to assess the full value of the Google Display ad campaign he recentlylaunched. Which types of conversions should he look at in order to achieve his objective?
● View-through
● Click-through and view-through
● Neither
● Click-through
Veronica is the marketing manager at a luxury sports car company and has set up a Displaycampaign for the company’s most expensive and luxurious product line. She’s nowcontemplating whether they need to alter their view-through conversion window.Should Veronica change their view-through conversion window, and why?
● No, because having a longer view-through conversion window will skew regular
conversion data.
● Yes, because the sales cycle for a luxury car will be longer than the default
window.
● No, because the sales cycle for a luxury car will be within the default window.
● Yes, because having a longer view-through conversion window will make the
campaign look more impressive
Brenda created a Google Ads campaign last month to increase sales and leads for heronline store using multiple ad channels. She feels that her Display ads are probablyinfluencing the other ad channels and wants to determine the complete role that Displayclicks are playing in this.Which report can Brenda use to meet her goal?
● Audience Insights Report
● Top Conversion Paths Report
● Conversion Report
● Click-through Rate Report