● She can allow the system to automatically structure the account around the different
car models that the dealership promotes.
● She can create separate ad groups for each car model that the dealership
promotes.
● She can create a single ad group to cater for all car models that the dealership
promotes.
● She can create separate accounts for each car model that the dealership promotes.
Google Ads
A family-friendly business has set up a Display campaign, but they’re worried thattheir ads may appear on content that’s not suitable for their brand image.Which campaign setting might they want to use?
● Frequency capping
● Content exclusions
● Bidding and budget
● Locations and languages
Which audience should an advertiser use to reach new customers with a high intentto purchase their products?
● Customer match
● Detailed demographics
● In-market
● Affinity
John has launched a new book and wants as many people as possible to know about it.How should he focus his campaign in order to get the word out?
● He should focus on brand awareness and reach.
● He should focus on leads.
● He should focus on sales.
● He should focus on product and brand consideration
Esteban recently launched a Google Display ad campaign and wants to get a fullsense of its performance. A colleague of his on the marketing team suggested tryingout Google Analytics’ Model Comparison Tool. Why should Steve give that tool ashot?
● It shows how Display ads influence purchasing decisions exclusively in Google Ads.
● It shows how Display ads influence purchasing decisions across all marketing
channels.
● It shows a projected forecast of impression and click data if certain recommendations were applied.
● It shows a projected forecast of conversion data if certain recommendations were
applied.
Which type of Google audience should an advertiser attempt to reach if they’re trying toattract new customers who think like current customers?
● In-market audiences
● Remarketing audiences
● Similar audiences
● Life events audiences
What’s a best practice an advertiser can adopt after setting up a Discovery ads campaign?
● Adjust their bidding strategy every three days until campaign performance is steady.
● Follow up immediately with a campaign to re-engage previous site visitors using
custom groups.
● Wait two or three weeks before making any changes to their bidding strategy.
● Merge Discovery campaign reports with other Google properties
Carlos is creating a Discovery campaign with a target CPA of $5 but is unsure what his dailybudget should be.What plan should Carlos take in order to follow best practice?
● He should set a daily budget of at least $500.
● He should set a daily budget of at least $50.
● He should set a daily budget of at least $10.
● He should set a daily budget of at least $5.
What is a best practice for setting up awareness audiences for a Google Display adscampaign?
● Creating a separate campaign or ad group for each desired audience
● Using top performing keywords for custom audiences
● Tagging all pages within the company website or app
● Including existing users on remarketing lists
Henrietta recently launched a high-end clothing line and hasn’t investedmarketing dollars to promote the website yet. Her initial marketing objectiveis to reach a broad audience and help as many people as possible come to knowabout her new line.Which campaign goal should Henrietta choose to achieve her objective?
● Brand awareness and reach
● Product and brand consideration
● Leads
● Sales