Optimized targeting
No targeting
Manually selected targeting
Optimized targeting and manually selected targeting
Google Ads
What is a key benefit of Display campaigns?
Advertisers can provide minimal input to create a Display campaign.
Display campaign performance helps determine search recommendations.
Display campaigns provide highly-segmented insights for daily campaign deep dives.
Smart Display campaigns can automatically create video content.
Siona is planning a new Google Ads campaign with the goal of capturing a minimum number ofimpressions for her ads. What type of automated bidding strategy should Siona use?
Maximize clicks
Target impression share
Target cost-per-acquisition (tCPA)
Target return on ad spend (tROAS)
Display campaigns use full automation to optimize and automate nearly all aspects of the campaigns.Users onlyhave to provide a few inputs. What can a user input in a Display campaign?
A maximum conversion number
The images they wish to use
Keyword bids and modifiers
All channels they wish to target
Lola is in the process of selecting a campaign type to suit her business objectives. Why is it importantthat sheconsider business objectives before choosing her campaign type?
Certain campaign types will only serve ads during particular times of the day and week.
Google Ads will automatically create ad messaging based on the campaign type she chooses.
The campaign type chosen will determine where her ads appear and the format of those ads.
Different campaign types have different minimum and maximum budget requirements
An agency is interested in using automation to more effectively manage their Google Display campaigns.What’s one automation model that Display campaigns provide?
Automated YouTube video creation
Automated bidding
Automated video production
Automated rule creation
Google Ads was constructed around three core principles focused on helping your business reach its onlinepotential. The first of these core principles is relevance. Google Ads connects your business withthe rightpeople at the right time. Upon which other two principles was Google Ads built?
Options and tracking
Profit and privacy
Control and results
Credits and context
Jacob’s physical toy store relies on offline metrics such as store visits and in-store sales. He has heard that there are specializedcampaign types that can help him meet these kinds of goals. Which campaign type is designed to help Jacob achieve his offlinebusiness objectives?
Video
Discovery
Display
Local
Francis is trying to explain to his boss the benefits of using automated bidding. Match these aspects ofautomatedbidding with the benefits they serve.
1. Depth of signals used and cross analysis
2. Auction-time bidding
3. Time saved
4. Machine learning
Alleviates the strain on marketing resources by automating more manual tasks (3)
Integrates a large variety of signals, and considers new ones to evaluate user intent. (1)
Tailors bids to each user’s unique context, using relevant signals present at auction time (2)
Algorithmically helps set the appropriate bid for each and every auction. (4)
Trina is considering using automated bidding as she is looking to make her campaign managementprocess more efficient. In what three ways can automated bidding improve efficiency? (Choose 3.)
Select 3 Correct Responses
Sets the appropriate bid for each and every auction
Sets manual bids for specific times of the day
Integrates a large variety of signals to evaluate user intent
Minimum and maximum bid values are determined by the daily budget
Saves time and marketing resources