● Leads
● Product and brand consideration
● Website traffic
● Brand awareness and reach
Google Ads
What are the two best practices Dylan should follow if he wants to implement aGoogle Display campaign with a Target CPA of $10?Select 2 Correct Responses
● Assign a daily budget constriction of $50.
● Assign a 10% rate of return for the campaign.
● Allocate a daily budget of at least $100 for the campaign.
● Allow for a two-week ramp-up period before making any big changes.
Shannel works for a marketing team at a toy company. She has been asked to come up witha campaign to bring more awareness to a new Christmas toy they’ve created. How shouldShannel set up awareness audiences for Google Display ads?
● Tag all pages within the company website or app.
● Create a separate campaign or ad group for each desired audience.
● Use top performing keywords for custom audiences.
● Include existing users on remarketing lists
During a conversation with a fellow business owner, you mention Discovery ads to Rohan, afriend of yours. How would you describe Discovery ads to Rohan?
● They’re a type of ad extension that encourage users to engage with the ads more
before clicking through to the website.
● They’re a way to reach the right user at the right time while also understanding
consumers’ intent across Google properties.
● They’re a way of reaching users on less traditional platforms outside of Google Ads, such as Waze and Google Earth.
● They give users the opportunity to quickly learn more about a business or product with the help of an interactive guide.
Ray has been running Display campaigns for over a month, and sales haveincreased since he started. Even so, while the Display ads are producing highclick-through-rates, they appear to be producing fewer conversions thanSearch ads.What’s the most likely explanation for this assumption?
● Conversion tracking isn’t enabled currently.
● Ray is focusing on view-through conversions rather than click-through
conversions.
● People aren’t seeing the Display ads.
● People that click on the Display ads are purchasing through another
channel.
Juan is new to Google Ads and is looking to create online sales for a new business by usinga Discovery campaign.What advice should Juan keep in mind once he sets up his campaign?
● Adjust his bidding strategy every three or four days until campaign performance is steady.
● Follow up immediately with a campaign to reengage previous site visitors using
custom groups.
● Merge Discovery campaign reports with other Google properties.
● Wait two or three weeks before making any changes to his bidding strategy.
After clicking on an ad for an online store on a social media network, then seeing a paid search ad and then clicking on a Display ad, Hiroshi decides to buy something from the store. Which marketing channel would get credit for the conversion under the last non-direct click attribution model?
● Display channel gets 100% credit
● Display channel gets 33% credit
● Search channel gets 100% credit
● Social channel gets 33% credit
What campaign type and Smart Bidding strategy should an advertiser set up in a GoogleAds campaign in order to show ads across YouTube, Discover and Gmail feeds to get as many sales as possible within a set budget?
● Shopping and Target CPA
● Sales and Target ROAS
● Discovery ads and Maximize conversions
● Discovery and Maximize conversion value
Archie works for a car retailer and is setting up a Display campaign for its most expensive line. He is now ondering whether he needs to alter their view-through conversion window. What factor will he need to consider in determining this?
● Whether the sales cycle for that model will be longer than the default window
● Whether the sales cycle for that model will be within the default window
● Whether a longer window will make the campaign look more impressive
● Whether a longer window will skew regular conversion data
How should an advertiser set up a Display campaign if they want to make $4 of revenue forevery dollar they spend?
● They should assign a Target CPA of $4.
● They should assign a daily budget of at least $400.
● They should set a conversion rate of 25%.
● They should set a Target ROAS of 400%.