Archie works for a car retailer and is setting up a Display campaign for its most expensive line. He is now ondering whether he needs to alter their view-through conversion window. What factor will he need to consider in determining this?

● Whether the sales cycle for that model will be longer than the default window
● Whether the sales cycle for that model will be within the default window
● Whether a longer window will make the campaign look more impressive
● Whether a longer window will skew regular conversion data