DM Exams

Answers to Digital Marketing Exams

Google Ads

Nathan manages a website that sells bicycles. He’s using a Google Ads Display campaign to drivepurchases inthat segment, and chooses In-Market audiences as his targeting option.What’s the advantage In-Market audiences gives Nathan in reaching his marketing goals?

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Finds users that are similar to an original remarketing list.

Shows ads to users based on a combination of declared and inferred data.

Connects him with audiences most interested in what he has to offer.

Reaches users based on their lifestyles, interests, and passions.

As a marketing director at a large company, Cara’s considering launching a Google Display Ads campaign,as itwill let her reach global internet users across as many websites and apps as possible.What’s another benefit a Google Display Ads campaign will provide Cara?

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It makes it possible for her to engage with valuable audiences quickly and often.

It can always be used as a Shopping campaign.

It can sometimes be used as a Shopping campaign.

It allows her to collect statistical usage data from the websites where her ad appears.

How does automating your bid contribute to a successful Google Ads campaign?

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Cross-referencing data with context to establish intent and set the appropriate bid is a simple and direct task.

Automated bidding’s algorithms integrate a minimum number of signals to evaluate user intent.

The customer journey has become more direct, so setting bids should be based on general user behavior.

Automated bidding uses machine learning to algorithmically help you set the appropriate bid for each and every auction.

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