● Kendall watermarks images to protect company assets.
● Kendall tightly positions logos in the top left or top right of an image.
● Kendall makes sure that image assets aren’t made up from a collage of images.
● Kendall uses small text in logos in order to free up space for the background image.
Google Ads
Martin owns an automotive dealership that sells a variety of different car models. Martinwants to promote his top-selling car models but needs advice on how he should structure hisGoogle Ads account with Display campaigns in mind.Which recommendation would be appropriate for Martin’s marketing efforts?
● Create a single ad group to cater for all car models that the dealership promotes.
● Allow the system to automatically structure the account around the different car
models that the dealership promotes.
● Create separate accounts for each car model that the dealership promotes.
● Create separate ad groups for each car model that the dealership promotes
Which statement is true when discussing single image ads in a Discovery campaign?
● Single image ad layouts will expand the image that your customer long-presses on.
● Single image ads, similar to multi-image carousel ad layouts, show a brief five
second preview of your products and services.
● With single image ad layouts, Google combines your images, headlines, and
descriptions into countless ad variations.
● Single image ad layouts show one collage image comprised of many product image assets.
If an advertiser is trying to set up Google Display ads to reach both English andSpanish-speaking countries, how should they structure them in Google Ads?
● They should create a separate ad group for each location within the same Display campaign.
● They should create a separate Display campaign for each location.
● They should create a separate ad group for each language within the same Display campaign.
● They should create a separate campaign for non-English and non-Spanish languages.
After investing $2000 into a Google Display ads campaign, a company sees 80 click-throughconversions and 20 view-through conversions. Using view-through conversions to get asense of its full value, what’s the average CPA of the company’s Display campaign?
● $25
● $40
● $20
● $100
How can affinity audiences help a company create awareness for a new product amongpotential customers?
● It’ll allow them to reach people who have already engaged with their website.
● It’ll allow them to reach people based on an overview of their habits, passions,
and lifestyles.
● It’ll allow them to reach broad segments of the population that share common
demographic traits.
● It’ll allow them to reach people who are already in the market to purchase a similar product.
Which of these is an example of a Google best practice correctly applied in a responsivedisplay ad?
● Writing short headlines with the same messaging but phrased in different ways.
● Using long headlines that summarize all of the points made in the short headlines.
● Checking that all headlines and descriptions are distinct and can be used
interchangeably.
● Adding trademark and copyright symbols to company names
Jenni implemented a Google Ads campaign using a Maximize Conversions Smart Biddingstrategy 13 days ago. She wants to know if her campaign is still in the learning period.What’s the best way for Jenni to determine this?
● Use the Performance Report.
● Use the Top Conversions Paths Report.
● Use the Bid Strategy Report.
● Use the Budget Performance Report
A cruise ship company wants to set up a 7-day view-through conversion window for theirDisplay campaign instead of the default window.How will setting up the view-through conversion window benefit their campaign?
● It’ll assist them in analyzing the most interacted areas of the Display campaign within a set period.
● It’ll help them to reveal which ad assets require optimization in order to improve
conversion rates.
● It’ll prevent interactions being attributed with more conversions than what they
actually generated.
● It’ll allow them to identify impressions for ads that weren’t interacted with but
later resulted in a conversion.
Eric recently set up a Google Display Ad campaign. Although, by default, he sees a CPA of$20 in the account, the actual CPA he’s using to measure success is $15.What’s contributing to the $5 difference?
● He isn’t including Gmail and YouTube users.
● He’s including view-through conversions.
● He isn’t including conversions from current customers.
● He doesn’t have conversion tracking set up.