Eric recently set up a Google Display Ad campaign. Although, by default, he sees a CPA of$20 in the account, the actual CPA he’s using to measure success is $15.What’s contributing to the $5 difference?

Jackson · July 9, 2026 ·

● He isn’t including Gmail and YouTube users.
● He’s including view-through conversions.
● He isn’t including conversions from current customers.
● He doesn’t have conversion tracking set up.