They don’t require you to upload images, videos, headlines, logos, and descriptions.
They’re built for performance, reach, and scale.
They enable advertisers to control all aspects of their branding.
They’re limited to banner-eligible slots.
Google Ads
Which statement is true about the value of Google Display Ads?
It enables advertisers to reach customers searching for specific search terms.
It offers advertisers the most control over the geographic locations where their ads will be seen.
It uses best-in-class automation and bidding to reach millions of users at just the right moment.
It bundles the pillars of a campaign to reach millions of valuable audiences across the internet.
What’s a characteristic of Responsive Display Ads?
They enable publishers to deliver a faster experience using AMP.
They let you create ads that serve in all ad slot sizes.
They offer greater control over the way your ads look and feel.
They help limit ads to banner-eligible slots.
Why should an advertiser consider using responsive display ads?
They offer unlimited placement across the web for a lower overall cost than other ad formats.
They’ll automatically create ads from your images, videos, headlines, logos, and descriptions.
They offer advertisers far greater control over where their finished ads display on websites.
They help advertisers and publishers deliver a faster experience to their audiences using AMP
Jacob’s physical toy store relies on offline metrics, such as store visits and in-store sales. He’s heard thatspecialized campaign types can help him meet these kinds of goals.Which campaign type can help Jacob achieve his offline business objectives?
Local
Display
Video
Discovery
Josephine is in the process of creating ads within her Standard Display campaign. She finds that thereare twomain ad formats that she can leverage.What are the two main ad formats used in a Standard Display campaign? (Choose two.)
Select All Correct Responses
In-stream video ads
Text ads
Uploaded ads (Image & AMPHTML)
Call-only ads
Responsive Display ads
Doreen uses Google Search to reach customers as they search for products similar to hers. She’d like tocreate aDisplay Remarketing campaign to reconnect with users and increase sales.How might remarketing help her meet this marketing objective?
It allows her to show ads to people who previously visited her website as they browse websites and use apps.
It reaches audiences who differ from those on an original remarketing list or other uploaded compatible list.
It reaches specific audiences based on declared data.
It reaches TV-like audiences, based on a holistic picture of their lifestyles, interests, and passions.
You choose Influence consideration as your marketing objective and the Similar Audiences targetingoption for a Google Display Ad campaign.In Google Display Ad campaigns, what are Similar Audiences built from?
Placements
Keywords
Remarketing lists
Topics
What’s provided by Responsive Display Ads?
Reach, scale, control
Reach, simplicity, automation
Complete creative control and reach
Complete creative control and simplicity
Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As aresult, she’s willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales.Her current campaign has a total investment of $25,500, generates 1,500 conversions, and has a CPA of$17. Which plan, built in the Performance Planner, will help Molly with her marketing goal to generate more sales?
An investment of $30,000 to generate 1,500 conversions and a CPA of $20
An investment of $40,000 to generate 2,000 conversions and a CPA of $20
An investment of $28,000 to generate 1,400 conversions and a CPA of $20
An investment of $21,000 to generate 1,400 conversions and a CPA of $15