● Similar audiences don’t have any association with remarketing lists.
● Similar audiences use existing remarketing lists to get as much reach as possible.
● Similar audiences will automatically remarket to existing leads if it identifies potential
value in them.
● Similar audiences lists automatically exclude people so that only new leads are
reached.
Google Ads
Akira works for an online retailer and has been asked to come up with anadvertising campaign to expand the company’s customer base and reach customers witha high intent to purchase. He wants to create a Display campaign. How should hebest set up consideration audiences to achieve his goal?
● Include existing users from remarketing and customer match lists.
● Set up higher CPA bids for custom audiences.
● Set up lower CPA bids for in-market audiences.
● Combine custom affinity and similar groups into a single campaign
What Smart Bidding strategy would be best used to help liquidate inventory?
● Maximize Conversions
● Target CPA
● Target ROAS
● Maximize Conversion Value
Isaac is launching a marketing initiative to reach both English- and Spanish-speakingcountries.What’s the best structure for him to use when setting up Google Display ads?
● Create a separate campaign for non-English and non-Spanish languages.
● Create a separate Display campaign for each location.
● Create a separate ad group for each location within the same Display campaign.
● Create a separate ad group for each language within the same Display campaign
Charlotte has previously used Search and Video campaigns, but a friend has recommendedthat Charlotte would improve her marketing efforts further with the help of Discovery ads.What benefit would Charlotte expect to see from using Discovery ads?
● They’ll allow Charlotte to encourage people to share their thoughts and feedback on the products and services that she offers.
● They’ll allow Charlotte to reach highly relevant audiences on exclusive placements
outside of Google’s platforms.
● They’ll allow Charlotte to merge images and 15 second video assets to provide
people with an engaging experience.
● They’ll allow Charlotte to tell an engaging story about her products and
services to help grow more conversions.
Jack’s setting up a Display campaign. He wants to grow as many sales as possiblewhile making sure conversions, on average, don’t exceed a certain cost.Which Smart Bidding option is the best?
● Jack should use Enhanced CPC because it offers the greatest amount of control over the bidding process.
● Jack should use Target Impression Share because it grows both awareness and
conversions at an assigned cost point.
● Jack should use Maximize Conversions because it doesn’t require historical
conversion data.
● Jack should use Target CPA because it grows conversion volume at his target
cost-per-acquisition.
How much of a daily budget should an advertiser set for a Discovery campaignif they are aiming for a target CPA of $5?
● At least $10
● At least $50
● At least $500
● At least $5
Reece works for a company that sells sailing trips and wants to set up a 14-day view-throughconversion window for their Display campaign instead of the default window.Why will setting up the view-through conversion window benefit their campaign?
● It’ll assist them in analyzing the most interacted areas of the Display campaign within a 14-day period.
● It’ll prevent interactions being attributed with more conversions than what they
actually generated.
● It’ll help them to reveal which ad assets require optimization in order to improve
conversion rates.
● It’ll allow them to identify impressions for ads that weren’t interacted with but
later resulted in a conversion.
A business owner has successfully run a Google Ads account for a number of years. Theowner recently heard Discovery ads mentioned but isn’t sure what they are nor how theywork.Which of the following statements is true of Discovery ads?
● They’re a way of reaching users on less traditional platforms outside of Google Ads, such as Waze and Google Earth.
● They’re a way to reach the right user at the right time while also understanding
consumers’ intent across Google properties.
● They’re a type of ad extension that encourage users to engage with the ads more
before clicking through to the website.
● They give users the opportunity to quickly learn more about a business or product
with the help of an interactive guide.
James has had success in the past building a client base for his law firm with contact formsin his Search campaigns. He now wants to try a Display campaign to promote the same goaland further his success. What should his goal be with the new campaign?
● Leads
● Website traffic
● Brand awareness and reach
● Product and brand consideration