● Distribution
● Differentiation
● Simulation
● Validation
● Instrumentation
Google Ads
What’s one way Google AI helps marketers connect with potential customers?
● Google AI understands nuance in human language and connects marketers with people searching for what they offer.
● Google AI defines business goals for marketers based on their offline conversion data.
● Google AI is used by Responsive Search Ads to provide recommendations for optimizing marketers’ websites.
● Google AI is used by Smart Bidding to predict the value of each query for the coming quarter, enabling marketers to plan their spend.
Jacob’s physical toy store relies on offline metrics, such as store visits andin-store sales. He’s heard that specialized campaign types can help him meet these kinds of goals. Which campaign type can help Jacob achieve his offline business objectives?
● Display
● Video
● Discovery
● Local
You want to increase the relevance of a Google Search ad so it’s more meaningfulto potential customers and provides value-added information to their searches. What two actions might improve the relevance of your ad?
● Selecting only relevant languages in campaign setup.
● Selecting distinct geographic areas.
● Rewriting the landing page for clarity.
● Changing the ad’s call-to-action statement.
● Posting transparency statements on the website
What two keywordless campaign types can marketers utilize if their goal is todrive incremental reach?
● Performance Max can help achieve this goal.
● Expanded text ads can help achieve this goal.
● Responsive search ads can help achieve this goal.
● Dynamic Search Ads can help achieve this goal.
Which of the following are three benefits of opting-in for the automatic applyingof recommendations?
● You’ll see better campaign performance
● You’ll be able to opt in without a budget increase
● You’ll be implementing best practices routinely to your Google Ads accounts.
● You’ll be implementing responsive search ads automatically
● You’ll be automatically opting into Smart Bidding
What’s an advantage of using Smart Bidding with broad match?
● It uses landing pages to decide which auctions to compete in so that a person is competing in the right auctions, at the right bid, for the right user.
● It helps ensure that someone’s only competing in the right auctions, at the right bid, for the right user. It does this by picking up on contextual signals present at auction time.
● It helps ensure someone is using their budget to decide which auctions to compete in so they’re only competing in the right auctions, at the right bid, for the right user.
● It uses the ad group name to decide which auctions to compete in so a person is only competing in the right auctions, at the right bid, for the right user.
Peggy owns a house-cleaning service. She built a booking website and is readyto promote her services online. She wants her ads to reach people actively looking for businesses similar to hers. Which two Google Ads campaign types should Peggy use to make sure potential customers consider her services and take action by booking house cleanings?
● Display
● Shopping
● Discovery
● Search
● Video
Rashid wants to raise awareness of his brand and build campaigns focused onbranded terms. He doesn’t have much time to devote to daily bid management, so he decides to use automated bidding to lighten his workload. What automated bidding strategy should Rashid consider using?
● Maximize conversions
● Enhanced cost-per-click (eCPC)
● Target impression share
● Target return on ad spend (tROAS)
Brenda’s working on improving a Google Search Ad’s Quality Score so itpotentially gets a better ad rank and performs better in the ad auction. What change to Brenda’s ad might improve the Ad Rank?
● Making the headline bold to potentially improve the eCTR.
● Using colors in the message text to improve Quality Score.
● Incorporating an image to make the ad more enticing.
● Adding seasonal messaging during the holiday season.