● Top Conversion Paths Report
● Conversion Report
● Click-through Rate Report
● Audience Insights Report
Google Ads
Jill is working on an upcoming Display campaign and wants to use a Target ROAS strategy.Which two steps are required to implement the strategy?Select 2 Correct Responses
● Target ROAS bids are automatically optimized at auction-time, so she must set up her Target CPA.
● Target ROAS needs to know what each conversion is worth to her, so she must
set up her conversion value.
● She must select a Manual CPC bid strategy and set her bid manually at the ad level.
● To use machine learning for conversion value optimization, she needs to set up
conversion tracking
A company in the video game industry has designed a new steering wheel that’sideal for fans of racing games. They want to create awareness for this newdevice via Google Ads and have learned that that Affinity Audiences couldhelp them with their marketing goal.How can Affinity Audiences help this company to reach potential customers?
● It’ll allow them to reach people based on an overview of their
habits, passions, and lifestyles.
● It’ll allow them to reach people who are already in the market to
purchase a steering wheel for their video game console.
● It’ll allow them to reach people who have already engaged with their
website.
● It’ll allow them to reach broad segments of the population that share
common demographic traits
What is the most accurate description of Discovery ads?
● Discovery ads are created entirely from machine learning, based on themes from the keywords a company selects.
● Discovery ads can showcase a company’s brand or products with a collage of
images or a five-second video.
● Discovery ads can give a company a stronger marketing presence on three Google platforms: Shopping, News, and Maps.
● Discovery ads can showcase a company’s brand or products with a single
high-quality image or swipeable image carousel.
Rachel has finished selecting the campaign-level settings of her new Google Displaycampaign and has decided to use uploaded ads instead of responsive display ads whencreating ads for her campaign.Why might Rachel choose to upload an ad instead of the easier option of a responsivedisplay ad?
● She’ll be able to incorporate animated GIF assets that are more than 30 seconds
long.
● She’ll gain access to exclusive placements such as reputable news outlets.
● She’ll be able to maintain creative control of how ads look in the size she
chooses.
● She’ll have the option to serve ads in the Shopping section of Google.com.
When reviewing ad strength, why is it important to follow a recommendation to addmore assets to a responsive display ad?
● They can’t use certain features of the ad without the recommended amount.
● The ad won’t run without the recommended amount included.
● Having more assets means more ad combination possibilities to serve users.
● Assets will be automatically pulled from a stock library if the recommended amount isn’t met.
Shankar intends to use responsive display ads for a Google Display campaign, butwants to make sure he applies best practices with headlines, descriptions andcompany names. In which scenario is a Google best practice correctly applied?
● Hank checks that all headlines and descriptions are distinct and can be used
interchangeably.
● Hank adds trademark and copyright symbols to company names.
● Hank writes short headlines with the same messaging but phrased in different ways.
● Hank uses long headlines that summarize all of the points made in the short
headlines.
How can an advertiser who is starting a new Discovery campaign measure new sign-upsdriven by the campaign?
● Enable audience expansion
● Set up conversion tracking
● Upload customer information into Google Ads
● Create a combined audience
Simon wants to use the Assets Report in order to further optimize his Google Displaycampaign.In which scenario is Simon appropriately using the analysis from the Assets Report?
● Simon doesn’t add new assets more than once per week.
● Simon uses new stock images recommended by the Assets Report.
● Simon replaces ads entirely, because more than two assets are under-performing on the report.
● Simon removes and replaces high-performing assets and refers to the Assets
Report’s recommendations.
Liz has noticed that even though Display ads are producing high click-through rates, theyappear to be producing fewer conversions than Search ads. How would you best explain thisassumption?
● She is focusing on view-through conversions rather than click-through conversions.
● People that click on the Display ads are purchasing through another channel.
● Conversion tracking isn’t enabled currently.
● People aren’t seeing the Display ads.