● Websites similar to his own
● Google Images
● His most successful social marketing campaigns
● YouTube
Google Ads
Using various attribution models in the Model Comparison Tool, a campaign managernotices something that makes her increase her investment in Google Display ads.What might she have seen?
● A certain channel received a small share of her investment and drove a
proportionally low conversion volume.
● A channel received none of her investment.
● A certain channel received a bulk of her investment and proportionally drove a high conversion volume.
● A certain channel received a bulk of her investment and disproportionally drove a low conversion volume.
The marketing team of a well-known retail chain is focusing on four goals for their businessmarketing plan — acquiring new customers, creating new leads, growing sales, andbroadening the reach of their existing remarketing campaigns.Which campaign type will help the marketing team to achieve all four goals?
● Gmail
● Discovery ads
● Shopping ads
● Customer Match
What should an advertiser keep in mind when reviewing the performance metrics ofDisplay ads?
● Display ads are only as effective as the provided Customer Match lists.
● Display ads are less effective when it comes to new audiences.
● Display ads are effective when targeting YouTube users.
● Conversions only represent a partial picture of Display ad effectiveness
The owner of a clothing retail company has asked their marketing team to create anumber of Display campaigns for extending their reach into new cities. It’simportant that these campaigns get off to an optimal start in terms of reach.What should the marketing team do to make sure that they meet their goal with these newDisplay campaigns?
● Apply weekly campaign end dates so that data can be compared more easily.
● Set a daily budget of at least 10x their cost-per-acquisition.
● Exclude tablet devices until the campaign has run for a week.
● Set highly-specific location and language settings
Which type(s) of conversions measure when customers see but don’t interact with an adbefore later purchasing a product?
● Click-through and view-through conversions
● Click-through conversions
● View-through conversions
● Neither
Elaine wants to make $4 of revenue for every dollar she spends in a Displaycampaign. How should she set up the campaign?
● She should set a conversion rate of 25%.
● She should assign a daily budget of at least $400.
● She should set a Target ROAS of 400%.
● She should assign a Target CPA of $4.
Stacey created a Google Display ads campaign and invested $1000 over a period of one month, during which time she saw 40 click-through conversions and 10 view-through conversions. What’s the average CPA of Stacey’s Display campaign, if she usesview-through conversions to get a more accurate picture of it’s full value?
● 1
● 100
● 25
● 40
Anish, an advertiser who works at an online marketing firm, has been tasked to develop anaudience strategy to reach new customers with a high intent to purchase their products.Which consideration audience should Anish choose for a Google Display ad campaign tomeet his objective?
● In-market
● Detailed demographics
● Customer match
● Affinity
How often should an advertiser review Assets Reports and what is the best course ofaction after doing so in order to optimize performance?
● Daily, adjusting text and image assets as suggestions are continually created.
● Biweekly, replacing low-performing images with images similar in quality and
composition to the best-performing images.
● Weekly, following system-generated assets for image replacements as appropriate.
● Biannually, replacing low-performing images with images similar in quality and
composition to the best-performing images.