● He should create a separate ad group for each location within the same Display
campaign.
● He should create a separate Display campaign for each location.
● He should create a separate campaign for non-English and non-Portuguese
languages.
● He should create a separate ad group for each language within the same Display
campaign.
Google Ads
Paulo has spent $1000 in a month on a Google Display ads campaign. In that month,he has seen 40 click-through conversions and 10 view-through conversions. Usingview-through conversions to get an accurate picture of its full value, what’s theaverage CPA of Paul’s Display campaign?
● $20
● $25
● $40
● $100
Using the Model Comparison Tool, what might a campaign manager notice that would makethem increase their investment in Google Display ads?
● A bulk of their investment driving a disproportionally low conversion volume on a
different channel
● They hadn’t invested in other channels
● A small share of their investment driving a proportionally low conversion
volume on a different channel
● A bulk of their investment driving a proportionally high conversion volume on a
different channel
Tomas is creating a Google Ads campaign in order to reach people who are like-minded withhis current customers.Which type of Google Audience should Tomas attempt to reach?
● In-market Audiences
● Remarketing Audiences
● Life Events Audiences
● Similar Audiences
Tom wants to create a Google Ads campaign and show ads across YouTube, Discover, andGmail feeds to get as many sales as possible within his budget.Which actions will he take within his Google Ads account to accomplish his objective?
● Select Shopping as his campaign type with Target CPA as a Smart Bidding strategy
● Select Sales as his campaign objective with Target ROAS as his Smart Bidding
strategy
● Select Discovery as his campaign type with Maximize conversions as a Smart
Bidding strategy
● Select Discovery as his campaign goal with Maximize conversion value as a Smart
Bidding strategy
What goal should an advertiser launching a new marketing campaign focus on in order toreach a broad audience?
● Leads
● Brand awareness and reach
● Sales
● Product and brand consideration
Which types of conversions would give an advertiser the fullest picture of the performance of aDisplay campaign?
● Neither
● Both click-through and view-through conversions
● Only view-through conversions
● Only click-through conversions
A beauty company wants to use their social media channels to showcase their luxurylifestyle offerings. Why would Discovery ads be a good addition to their strategy?
● Discovery ads would serve visually inspiring ads to potential customers while they’re in the middle of watching a video relevant to what’s being offered.
● Discovery ads would reach the right customers with the right messages as
they browse through their favorite personalized feeds on Google.
● Discovery ads would encourage potential customers to engage with an interactive shopping cart.
● Discovery ads would encourage consumers to follow and engage with particular
social media posts that are relevant to marketing goals.
Max is trying to set up a Display campaign for his toy business, but is worried adsmay appear on content that’s not suitable for its family-friendly image. Whichcampaign setting should he choose?
● Bidding and budget
● Locations and languages
● Frequency capping
● Content exclusions
When setting up a Display campaign, should an online retailer change their view-throughconversion window for a product with a long sale cycle?
● Yes, because having a longer view-through conversion window will make the
campaign look more impressive.
● No, because having a longer view-through conversion window will skew regular
conversion data.
● No, because the sales cycle for that product will be within the default window.
● Yes, because the sales cycle for that product may be longer than the default
window.