When setting up a Display campaign, should an online retailer change their view-throughconversion window for a product with a long sale cycle?

● Yes, because having a longer view-through conversion window will make the
campaign look more impressive.
● No, because having a longer view-through conversion window will skew regular
conversion data.
● No, because the sales cycle for that product will be within the default window.
● Yes, because the sales cycle for that product may be longer than the default
window.