Akira works for an online retailer and has been asked to come up with anadvertising campaign to expand the company’s customer base and reach customers witha high intent to purchase. He wants to create a Display campaign. How should hebest set up consideration audiences to achieve his goal?

Jackson · July 7, 2026 ·

● Include existing users from remarketing and customer match lists.
● Set up higher CPA bids for custom audiences.
● Set up lower CPA bids for in-market audiences.
● Combine custom affinity and similar groups into a single campaign