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Reece works for a company that sells sailing trips and wants to set up a 14-day view-throughconversion window for their Display campaign instead of the default window.Why will setting up the view-through conversion window benefit their campaign?

Jackson · July 7, 2026 ·

● It’ll assist them in analyzing the most interacted areas of the Display campaign within a 14-day period.
● It’ll prevent interactions being attributed with more conversions than what they
actually generated.
● It’ll help them to reveal which ad assets require optimization in order to improve
conversion rates.
● It’ll allow them to identify impressions for ads that weren’t interacted with but
later resulted in a conversion.

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