The CEO of an app start-up is aiming to expand the app’s reach into new cities, and wantstheir marketing team to create a number of new Display campaigns. How should the teamset up their campaigns in order to help them get off to an optimal start in terms of reach?

Jackson · July 7, 2026 ·

● Exclude tablet devices until the campaign has run for a week.
● Set a daily budget of at least 10 times their cost per acquisition.
● Apply weekly campaign end dates so that data can be compared more easily.
● Set highly specific location and language settings.