Google Ads

● They’re a type of ad extension that encourage users to engage with the ads more
before clicking through to the website.
● They reach the right user at the right time while also understanding
consumers’ intent across Google properties.
● They give users the opportunity to quickly learn more about a business or product
with the help of an interactive guide.
● They reach users on less traditional platforms outside of Google Ads, such as Waze and Google Earth.

● They present converting customers with a short survey, asking about their experience leading up to the purchase they completed.
● They tell you when customers see — but don’t interact with your ad — and
then later complete a conversion on your site.
● They determine various signals from placement and audience reports, then
narrowing down the best performing areas of a Display campaign.
● They identify and breakdown which traffic, exclusively from Display, resulted in
creating conversions.

● Using new stock images recommended by the Assets Report.
● Only adding new assets once per week.
● Referring to the Assets Report’s recommendations after removing and replacing
high-performing assets.
● Replacing ads entirely upon learning from the Assets Report that more than two
assets are underperforming.

● Target CPA, because it grows conversion volume at his target cost per
acquisition.
● Maximize Conversions, because it doesn’t require historical conversion data.
● Enhanced CPC, because it offers the greatest amount of control over the bidding
process.
● Target Impression Share, because it grows both awareness and conversions at an assigned cost point

● It’ll assist her in analyzing the most interacted areas of the Display campaign within that time period.
● It allow her to identify more impressions for ads that weren’t interacted with but
later resulted in a conversion.
● It’ll prevent interactions being attributed with more conversions than what they actually generated.
● It’ll reveal to her which ad assets require optimization in order to improve conversion rates.

● They would encourage consumers to follow and engage with particular social media posts that are relevant to marketing goals.
● They would encourage potential customers to engage with an interactive shopping cart.
● They would serve visually inspiring ads to potential customers while they’re in the
middle of watching a video relevant to what’s being offered.
● They would reach the right customers with the right messages as they browse
through their favorite personalized feeds on Google.

● Certain features of the ad will be disabled without the recommended amount.
● There will be fewer ad combination possibilities to serve users.
● The ad will automatically pull assets from a stock library if the recommended amount isn’t met.
● The ad won’t run without the recommended amount included

● Leads
● Website traffic
● Product and brand consideration
● Brand awareness and reach

● Gmail
● Customer match
● Discovery ads
● Shopping ads

● The Budget Performance Report
● The Bid Strategy Report
● The Performance Report
● The Top Conversions Paths Report