● Explore Reports
● Traffic Acquisition Report
● Attribution Path Report
● Conversion Performance Report
Google Ads
What is conversion modeling?
● Conversion modeling refers to the process of creating custom columns in Google Ads to model your conversion data and performance.
● Conversion modeling refers to measuring marketing using machine learning when a subset of conversions can’t connect to ad interactions.
● Conversion modeling refers to observed conversions and uses cookies to connect between ad interactions and conversions.
● Conversion modeling refers to the import of observable conversions into Google Ads that model only the best quality conversions.
What are four levers you can use to optimize your audience targeting for maximum results?
● Enable user controls, remarketing, artificial intelligence, and audience signals.
● Use first-party data and artificial intelligence tools; enable user controls and audience signals.
● Enable user controls, remarketing, contextual targeting, and audience signals.
● Use third-party data and artificial intelligence tools; enable user controls and audience signals.
A marketing strategist is interested in enhanced conversions for web. What description could their agencyprovide to explain this feature?
● Enhanced conversions for web uses deeper lead data to unlock more powerful bidding.
● Enhanced conversions for web uses audience data to unlock more powerful bidding.
● Enhanced conversions for web uses third-party data to unlock more powerful bidding.
● Enhanced conversions for web uses hashed, first-party data to unlock more powerful bidding.
A marketing analyst is analyzing the conversion data of their Search Ads campaign in Google Ads. Theywant to see how changes to their attribution model might impact conversion reporting. What report willprovide them with that information?
● The attribution report
● The campaigns report
● The conversions report
● The click analysis report
Which Attribution settings govern conversions in the Conversion Performance Report in the Advertisingworkspace of Google Analytics?
● Google Ads Attribution Settings
● Property Level Attribution Settings
● Data-Driven Attribution
● Last Non-Direct Click Attribution
Implementing foundational measurement and audience solutions is key to taking advantage of the AIopportunity. What three best practices comprise Google Ads AI essentials to deliver long-termperformance for your business? Select three answers.
● Implement third-party cookies.
● Measure and attribute conversions accurately.
● Build a foundational ads infrastructure.
● Develop and test new bid strategies.
● Engage with relevant customers
Of the ad formats available on the Google Display network, which one will automatically adjust its presentation to best fit the available space on page?
Responsive display ads
Uploaded ads
AMPHTML ads
Image ads
Marta has a tight marketing budget and needs to use a strategy that can drive customers to her websitefor aset cost. Which bidding strategy has the potential to meet Marta’s needs?
Maximize clicks
Target impression share
Target cost-per-acquisition (tCPA)
Target return on ad spend (Target ROAS)
Your company provides home-maintenance services, and you want to reach more potential customers.Youhave a limited budget to work with. Why is Google Ads right for you?
With Google Ads you always pay using cost-per-reach, predetermined by your budget.
You can set your own budget and can change it at any time.
Your ads will be placed on all search engines.
Machine models automatically determine your advertising budget.