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How would you describe Discovery ads to someone who has never heard of them before?

Jackson · July 9, 2026 ·

● They’re a type of ad extension that encourage users to engage with the ads more
before clicking through to the website.
● They reach the right user at the right time while also understanding
consumers’ intent across Google properties.
● They give users the opportunity to quickly learn more about a business or product
with the help of an interactive guide.
● They reach users on less traditional platforms outside of Google Ads, such as Waze and Google Earth.

Google Ads, Google Ads Display Professional Certification

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  • The owner of a sports shop would like to promote different sports categories to people whohave already visited their website. They understand that a Remarketing campaign can helpthem achieve this.Which best practice can the owner use to serve relevant ads to customers who have alreadyvisited particular areas of their website?
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