Elizaveta is launching a Display campaign for a business with a longer than averagesales cycle. She’s thinking of setting up a custom view-through conversion lookbackwindow instead of the default window. Why should Elizaveta consider setting up herown window?

● It’ll assist her in analyzing the most interacted areas of the Display campaign within that time period.
● It allow her to identify more impressions for ads that weren’t interacted with but
later resulted in a conversion.
● It’ll prevent interactions being attributed with more conversions than what they actually generated.
● It’ll reveal to her which ad assets require optimization in order to improve conversion rates.