● He should review the Assets Report biannually, and then replace low-performing images with images similar in quality and composition to the best-performing images.
● He should review the Assets Report daily, and then adjust text and image assets as suggestions are continaully created.
● He should review the Assets Report weekly, and then follow system-generated assets for image replacements as appropriate.
● He should review the Assets Report biweekly, and then replace low-performing images with images similar in quality and composition to the best-performing images.
Google Ads
Which statement most accurately describes the benefit of using Discovery ads?
● They’ll allow an advertiser to reach highly relevant audiences on exclusive
placements outside of Google’s platforms.
● They’ll allow an advertiser to encourage people to share their thoughts and feedback
on the products and services that they offer.
● They’ll allow an advertiser to tell an engaging story about their products and
services to help grow more conversions.
● They’ll allow an advertiser to merge images and 15 second video assets to provide people with an engaging experience.
Which first two steps are required to implement a Target ROAS strategy?Select 2 Correct Responses
● She must set up her conversion value, since Target ROAS needs to know what each conversion is worth to her.
● She must select a Manual CPC bid strategy and set her bid manually at the ad level.
● She needs to set up conversion tracking, in order to use machine learning for
conversion value optimization.
● She must set up her Target CPA, since Target ROAS bids are automatically optimized at auction time.
Kala is setting up a Discovery campaign and wants to measure newsletter signups driven bythe campaign.What does Kala need to do in order to meet this objective?
● Upload customer information into Google Ads
● Enable Audience Expansion
● Create a Combined Audience
● Set up conversion tracking
A campaign report shows that Display ads are receiving high click-through rates, howeverappear to be producing fewer conversions than Search ads. What’s the best explanation forthis?
● Conversion tracking isn’t enabled currently.
● People that click on the Display ads are purchasing through another channel.
● People aren’t seeing the Display ads.
● An advertiser is focusing on view-through conversions rather than click-through
conversions
Anushka wants to create a Display campaign that will expand her company’s customer baseand reach customers with a high intent to purchase. What should Anushka do to accomplishthis objective?
● Include existing users from remarketing and Customer Match lists.
● Set up higher CPA bids for Custom Audiences.
● Combine Custom Affinity and Similar Groups into a single campaign.
● Set up lower CPA bids for In-market Audiences.
What type of users would an advertiser reach with a remarketing audience?
● People that have expressed a previous intent to purchase similar products
● People that visited the site
● People that have similar traits to the company’s current customer base
● People known to be passionate about the company’s product market
A business owner is creating a responsive display ad and, while doing so, reviews their adstrength. The owner sees that the system recommendation is to add more assets to improvethe strength of the ad.Why is it important to add more assets to their responsive display ads?
● Assets will be automatically pulled from a stock library if the recommended amount isn’t met.
● They can’t use certain features of the ad without the recommended amount.
● The ads won’t run without the recommended amount included.
● Having more assets means more ad combination possibilities to serve users.
What’s the best way to determine if a Smart Bidding strategy is still in its learning period?
● Use the Budget Performance Report.
● Use the Bid Strategy Report.
● Use the Performance Report.
● Use the Top Conversions Paths Report.
How should an expanding company’s marketing team set up new Display campaigns in order to get them off to an optimal start in terms of audience reach?
● Set a daily budget of at least 10 times their cost per acquisition.
● Apply weekly campaign end dates so that data can be compared more easily.
● Exclude tablet devices until the campaign has run for a week.
● Set highly specific location and language settings.