How do view-through conversions help to evaluate Display campaign performance?

● They present converting customers with a short survey, asking about their experience leading up to the purchase they completed.
● They tell you when customers see — but don’t interact with your ad — and
then later complete a conversion on your site.
● They determine various signals from placement and audience reports, then
narrowing down the best performing areas of a Display campaign.
● They identify and breakdown which traffic, exclusively from Display, resulted in
creating conversions.