● They’re a type of ad extension that encourage users to engage with the ads more
before clicking through to the website.
● They’re a way to reach the right user at the right time while also understanding
consumers’ intent across Google properties.
● They’re a way of reaching users on less traditional platforms outside of Google Ads, such as Waze and Google Earth.
● They give users the opportunity to quickly learn more about a business or product with the help of an interactive guide.
