Shannel works for a marketing team at a toy company. She has been asked to come up witha campaign to bring more awareness to a new Christmas toy they’ve created. How shouldShannel set up awareness audiences for Google Display ads?

Jackson · July 9, 2026 ·

● Tag all pages within the company website or app.
● Create a separate campaign or ad group for each desired audience.
● Use top performing keywords for custom audiences.
● Include existing users on remarketing lists