Google Ads

By optimizing bids to put the campaign’s message in front of as many relevant people as possible. 

By analyzing historical feedback and making adjustments to bids based on performance signals.

By acquiring as many clicks as possible according to the daily budget that’s been set. 

By creating as many impressions as possible in line with the target cost-per-acquisition. 

Cross-platform and last click 

Cross-platform and view-based

Mono-platform and view-based

Mono-platform and last click 

In-feed video ads 

Non-skippable in-stream ads

Masthead ads 

Bumper ads 

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Forecasting reach of your YouTube campaign alongside Search

Forecasting reach of your YouTube campaign alongside TV

Forecasting reach of your YouTube campaign alongside social media

Forecasting reach of your YouTube campaign alongside print ads 

You’d measure only complete offline conversions for a more accurate return on investment calculation. 

You’d measure only complete online conversions for a more accurate return on investment calculation. 

You’d measure the full value with Google Ads conversion tracking and exclude lighter conversion events. 

You’d measure the full value with Google Ads conversion tracking and include lighter conversion events. 

You should communicate multiple messages.

You should communicate the offer at the end.

You should repeat your call-to-action. 

You should repeat what you’re offering 

By explaining that short-form content is valuable, but only relevant for advertisers looking to reach Gen Z audiences. 

By explaining that advertisers with awareness goals should create short-form content that’s highly engaging. 

By explaining that short-form content acts as a discovery tool for audiences who also enjoy long-form content. 

By explaining that you should focus on either long- or short-form content, as using both creates an inconsistent experience. 

Because it lets you to drive actions on your website by telling a story through a series of videos.

Because it lets you to maximize ad engagement by telling a story through a series of videos. 

Because it lets you communicate multiple messages by telling a story through a series of videos. 

Because it lets you to reinforce a message by telling a story through a series of videos. 

They help you create audience lists that you can immediately apply to any of your Google Video campaigns. 

They help you understand what audience solutions in an existing campaign are delivering the best results. 

They help you understand who your most valuable customers are on YouTube and how to reach them. 

They help you create audience lists similar to the audiences who delivered the best results in your Google Video campaign.