Google Ads

You should start with your data segments, then expand to Affinity Audiences.

You should start with your data segments, then expand to Customer Match.

You should start with Customer Match, then expand to Affinity Audiences.

You should start with Customer Match, then expand to your data segments. 

You should use Reach Planner. 

You should use core performance metrics. 

You should use Brand Lift. 

You should use Viewability with Active View. 

Online sales 

Product and brand consideration 

Brand awareness and reach

Lead generation 

Life Events 

Affinity Audiences

Custom Audiences 

In-Market Audiences 

People watch YouTube on connected TV devices, which further extends YouTube’s reach.

Production companies act as gatekeepers, since they control the biggest distribution channels.

People switch between the many streaming services available and have shorter attention spans. 

Long-form livestreaming content is enjoying a popularity surge, which lets advertisers reach engaged users frequently. 

Location

Lead form 

Product feed 

Sitelinks 

You’d choose skippable in-stream ads and bumper ads. 

You’d choose non-skippable in-stream ads and skippable in-stream ads.

You’d choose non-skippable in-stream ads and in-feed video ads. 

You’d choose skippable in-stream ads and in-feed video ads. 

You’d use lead generation.

You’d use online sales. 

You’d use product and brand consideration. 

You’d use brand awareness and reach. 

Build suspense with a slow pace to start. 

Keep visuals low-contrast to avoid overwhelming viewers. 

Use engaging pacing and tight framing. 

Set up scenes to be zoomed out so viewers can see all story elements 

Brand Lift 

Viewability with Active View 

Unique Reach and Frequency 

Reach Planner