Google Ads

You’d start with your data segments, then expand to Customer Match

You’d start with your data segments, then expand to Affinity Audiences. 

You’d should start with Customer Match, then expand to your data segments. 

You’d start with Customer Match, then expand to Affinity Audiences 

Google’s Video solutions simplify the campaign creation process by automatically aligning to marketing objectives. 

Google’s Video solutions use machine learning to set budgets and bids within 24 hours of setting a live Video campaign. 

Google’s Video solutions simplify the campaign management process by automatically creating new ad groups on a monthly basis. 

Google’s Video solutions use machine learning to create video assets based on the content of the advertised domain. 

Income, infrastructure, community, freedom

Income, infrastructure, reach, creativity

Income, infrastructure, community, creativity

Income, infrastructure, reach, freedom 

Affinity Audiences 

Demographics and Detailed Demographics 

Life Events 

Custom Audiences 

You’d focus on those less likely to convert to drive conversion volume by starting with low-intent audiences before expanding to high-intent audiences. 

You’d focus on those most likely to convert to drive efficient conversions by starting with high-intent audiences before expanding to broader audience types. 

You’d focus on those most likely to convert to drive efficient conversions by starting with only your data segments before expanding to broader audience types. 

You’d focus on those less likely to convert to drive conversion volume by starting with broader audience types before expanding to high-intent audiences 

Viewability with Active View 

Brand Lift 

Reach Planner 

Unique Reach and Frequency 

Consideration 

Action 

Awareness

Perspective 

Measure only complete offline conversions for a more accurate return on investment calculation.

Measure only complete online conversions for a more accurate return on investment calculation. 

Measure the full value with Google Ads conversion tracking and include lighter conversion events. 

Measure the full value with Google Ads conversion tracking and exclude lighter conversion events 

You’d use Brand Lift. 

You’d use Viewability with Active View.

You’d use core performance metrics.

You’d use Reach Planner 

Convey multiple messages to resonate with the masses. 

Humanize the story. 

Avoid humor, as it’s more subjective. 

Showcase discounts and sales to drive interest.