You’d repeat what you’re offering.
You’d communicate multiple messages.
You’d repeat your call-to-action.
You’d communicate the offer at the end.
Google Ads
What audience solution should you use for your Google Video campaign to reach people who are actively looking to buy certain products or services in the near future so you can grow consideration and interest for your brand?
Custom Audiences
Life Events
In-Market Audiences
Affinity Audiences
To drive more conversions, how should you approach evaluating video action campaign performance?
You should compare your CPA to that of brand Search performance and allow one to three days to achieve desired CPA performance before making adjustments.
You should compare your CPA to that of non-brand Search performance and allow one to three days to achieve desired CPA performance before making adjustments.
You should compare your CPA to that of non-brand Search performance and allow three to seven days to achieve desired CPA performance before making adjustments.
You should compare your CPA to that of brand Search performance and allow three to seven days to achieve desired CPA performance before making adjustments.
You work in marketing for a business with the goal of generating leads. What technique should you use in your video ad to ask people to take action?
Include a generic call-to-action (CTA).
Keep audio to a minimum so viewers focus on the call-to-action (CTA).
Provide multiple options for how viewers can take action.
Include a specific call-to-action (CTA).
You know that mixing video ad formats is a good idea, but you aren’t sure which mix is most appropriate for your goal of driving maximum reach and video completions. What mix of awareness ad formats should you use?
Masthead ads and non-skippable in-stream ads
Skippable in-stream ads and bumper ads
Skippable in-stream ads and non-skippable in-stream ads
Masthead ads and bumper ads
You’re determining which audience solutions to use in your Google Video campaign with an awareness goal. Which two should you consider?
Affinity Audiences and Life Events
In-Market Audiences and Custom Audiences
Affinity Audiences and Custom Audiences
Life Events and In-Market Audiences
Which of the following captures how YouTube serves users, creators, and advertisers?
Connection, innovation, and trust
Creativity, growth, and trust
Connection, growth, and trust
Creativity, innovation, and trust
With your Google Video campaign, what audience solution should you use to reach people who use apps that are similar to yours?
Affinity Audiences
Custom Audiences
Life Events
Infinite Taxonomy Audiences
The goal of your Google Video campaign is to grow consideration. What should your bidding solution optimize toward?
Actions
Views
Clicks
Impressions
To measure the full value of an action campaign, what two conversion types should you capture in your reporting?
Mono-platform and view-based
Cross-platform and view-based
Mono-platform and last click
Cross-platform and last click