Video
Image
Website
HTML5
Google Ads
Of all video campaign effectiveness levers, which is the dominant driver of return on investment and the strongest on digital media?
Creative
Media
Brand
Platform
You work for an agency managing app campaigns for a client. They’ve achieved strong performance with their existing creative, but the same assets have been used for a long time. How can you keep creative fresh for users while avoiding a fluctuation in results?
Replace assets that have a low performance label in the asset report.
Replace all the assets at once so they can be distributed evenly.
Remove the image assets so the campaign utilizes more video assets for a multi-sensory experience.
Remove the assets and add new ones that follow best practices even more closely.
When creating a responsive display ad, why should you check Ad strength?
It automatically replaces images that are underperforming.
It provides insight into how the ad has historically performed so you can iterate.
It provides recommendation for the quantity and diversity of each type of asset.
It dynamically generates customized headlines that will have stronger performance.
You’re aiming to drive awareness for an international cosmetic brand’s new product. How should you connect with potential customers through a video ad?
Convey messages about the many ways this product solves a customer problem.
Show diverse characters representative of your customers.
Avoid humor as it’s more subjective.
Use a specific call-to-action (CTA).
You work for a design firm and manage their Search campaigns for all of Ohio. Why is location insertion a valuable feature for you?
It can replace other locations in the campaign’s ad copy to “Ohio.”
It can personalize the headline to an audience’s city within Ohio.
It can insert “Ohio” into every headline automatically.
It can make sure the ad only serves to users in Ohio
You developed a video with an awareness objective, but viewers aren’t watching the ad as long as you’d like. How should you help them to pay attention?
By using a call-to-action (CTA)
By using audio
By using color
By using supers
You work for a software start up and are aiming to drive sign-ups for free trials. Which of the following would achieve this in a video ad with an action objective?
Focus on people to get the product noticed.
Set the context and include a clear call-to-action.
Include a clear call-to-action with minimal audio to avoid overwhelming viewers.
Focus on audio and supers to reinforce your message.
What is the maximum number of HTML, image, and video assets per ad group for an app campaign?
5
20
8
10
You’re creating a video ad to generate leads for an auto body service. How should you present the ask for viewers to take action?
Introduce the product or problem, then folllow up with a relevant call-to-action.
Provide multiple options for how viewers can take action.
Convey multiple messages to resonate with the masses.
Humanize the ad with customer testimonials.