Action
Hybrid
Awareness
Consideration
Google Ads
Mixing video ad formats is a good idea — you know that. But if your goal is to drive maximum reach on a minimum budget, what mix of awareness ad formats would you use?
Bumper ads and masthead ads
Non-skippable in-stream ads and masthead ads
Non-skippable in-stream ads and skippable in-stream ads
Bumper ads and skippable in-stream ads
If you’re running a Google Video campaign with a consideration goal and you want to measure the amount of people who watched your video, whatmeasurement solution should you use?
You should use core performance metrics.
You should use forecasting reach of your YouTube campaign alongside print ads.
You should use viewability with Active View.
You should use Brand Lift.
You’re making a video ad with the goal of driving reservations for a tourism company on their website. Which of the following call-to-actions (CTAs) should you use in the ad?
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When would you use Insights Finder and Find My Audience?
When you’re looking to create audience lists that you can immediately apply to any of your Google Video campaign.
When you’re looking to understand what audience solutions in an existing campaign are delivering the best results.
When you’re looking to create audience lists similar to the audiences who delivered the best results in your Google Video campaign.
When you’re looking to understand who your most valuable customers are on YouTube and how to reach them.
What are three user trends on YouTube that advertisers should know about to better understand how the platform can help them achieve their goals?
The trends are streaming on TV, audio-only content, and shopping.
The trends are cross-device behavior, short-form content, and shopping.
The trends are streaming on TV, short-form content, and shopping.
The trends are cross-device behavior, audio-only content, and shopping
In video advertising, which of the following techniques should you apply to help people think or feel something?
Showcase discounts and sales to drive interest.
Convey multiple messages to resonate with the masses.
Humanize the story.
Avoid humor, as it’s more subjective.
To achieve your goal of increasing purchase intent for your products, what type of Google Video campaign should you use?
You should use online sales.
You should use lead generation.
You should use product and brand consideration.
You should use brand awareness and reach.
A business owner uses Google’s Video solutions to achieve their awareness, consideration, or action goal. Which of the following is a benefit of that?
A benefit is that Google’s Video solutions use machine learning to create video assets based on the content of the advertised domain.
A benefit is that Google’s Video solutions use machine learning to set budgets and bids within 24 hours of setting a live Video campaign.
A benefit is that Google’s Video solutions simplify the campaign creation process by automatically aligning to marketing objectives.
A benefit is that Google’s Video solutions simplify the campaign management process by automatically creating new ad groups on a monthly basis.
If you’re building a Google Video campaign and your goal is to grow brand consideration, why should you use video ad sequencing?
To drive actions on your website by telling a story through a series of videos.
To maximize ad engagement by telling a story through a series of videos.
To reinforce a message by telling a story through a series of videos.
To communicate multiple messages by telling a story through a series of videos