Draw on a wide palette of branding elements.
Keep audio to a minimum so viewers focus on visuals.
Only highlight the brand in the first five seconds of the ad.
Keep your brand subtle to avoid overwhelming viewers.
Google Ads
Which of these accurately describes Google’s experimentation tool?
It’s a powerful testing tool that helps boost campaign performance for a small additional cost.
It’s a powerful testing tool that uses a simulated ad environment to determine which creative or audiences will perform best.
It’s a powerful testing tool that shows all users two versions of an ad so you know which people prefer.
It’s a powerful testing tool that lets you assess the effectiveness of creatives, audiences, or other variables.
You’re creating a video ad for a spa and your goal is to drive reservations through the spa’s website. Which call-to-actions (CTAs) should you use in the ad?
Book now
Call now
Learn more
Check us out
Which technique should you use when creating a video ad with an awareness objective?
Let the product shine, and be different, yet simple.
Make people core to the story and be different, yet simple.
Let the product shine and put the brand front and center. Make people core to the story and keep branding subtle.
What’s the difference between traditional and emerging story arcs?
The traditional story arc brands right away and ends with a climax, whereas the emerging story arc starts low and unexpectedly shifts to the climax right away.
The traditional story arc starts low and unexpectedly shifts to the climax right away, whereas the emerging story arc brands right away and ends with a climax.
The traditional story arc builds slowly to a climax and brands at the end, whereas the emerging story arc starts off high and has unexpected shifts to keep viewers watching.
The traditional story arc starts off high and has unexpected shifts to keep viewers watching, whereas the emerging story arc builds slowly to a climax and brands at the end.
Which aspect ratios are accepted for image assets in app campaigns?
1:1 and 1.91:1 only
1:1, 1.75:1, and 4:5
1:1 and 1.75:1 only
1:1, 1.91:1, and 4:5
You’re creating a video ad with a purpose to ask people to take action. Which technique would best support that goal?
Provide multiple options for how viewers can take action. Include a generic call-to-action (CTA).
Keep audio to a minimum so viewers focus on the call-to-action (CTA).
Include a specific call-to-action (CTA).
You manage in-house marketing for a travel app company and are looking to develop assets for their app campaign. Which of the following assets follows guidance for standing out with high quality images?
An aerial photo of a travel destination with the logo overlayed
An action shot taken directly from the app
An image of a plane in the sky with lots of blank space A zoomed out image of travelers enjoying a destination
When Google Ads is linked to Google Analytics, key events can be used to create conversions. How canthese conversions be used in Google Ads?
● Google Ads can use these conversions to see industry benchmarking data.
● Google Ads can use these conversions to generate new keyword ideas.
● Google Ads can use these conversions to adjust and optimize your ad copy.
● Google Ads can use these conversions to optimize your bids for ads placements.
An advertiser is questioning whether they should adopt enhanced conversions since they heard it includes conversion modeling. Which three of the following features are benefits you could share regarding conversion modeling? Select three.
● More efficient campaign optimization and bidding
● Accurate privacy-safe measurement
● Remove all gaps in the consumer journey
● A more representative view of overall performance
● Additional view into metrics like impressions