Google Ads

You should focus on those less likely to convert to drive conversion volume by starting with broader audience types before expanding to high-intent audiences. 

You should focus on those most likely to convert to drive efficient conversions by starting with only your data segments before expanding to broader audience types. 

You should focus on those less likely to convert to drive conversion volume by starting with low-intent audiences before expanding to high-intent audiences. 

You should focus on those most likely to convert to drive efficient conversions by starting with high-intent audiences before expanding to broader audience types. 

By explaining that YouTube users use the platform for inspiration and discovery, but not to take action and make a purchase. 

By explaining that creators influence users’ purchasing decisions, and YouTube drives purchasing behavior. 

By explaining that YouTube users use the platform for inspiration and discovery, and they choose to purchase on desktop devices. 

By explaining that creators influence users’ purchasing decisions, but they take action on other platforms. 

Action 

Awareness

Perspective 

Consideration 

You should use bumper ads. 

You should use non-skippable in-stream ads.

You should use in-feed video ads. 

You should use masthead ads. 

Short-form content acts as a discovery tool for audiences who also enjoy long-form content. 

Advertisers with awareness goals should create short-form content that’s highly engaging. 

Short-form content is valuable, but only relevant for advertisers looking to reach Gen Z audiences.

Focus on either long- or short-form content, as using both creates an inconsistent experience 

It can help forecast reach of your YouTube campaign alongside TV.

It can help forecast reach of your YouTube campaign alongside Search.

It can help forecast reach of your YouTube campaign alongside print ads. 

It can help forecast reach of your YouTube campaign alongside social media. 

Infinite Taxonomy Audiences 

Affinity Audiences

Life Events 

Custom Audiences 

Non-skippable in-stream ads and in-feed video ads

Skippable in-stream ads and bumper ads 

Non-skippable in-stream ads and skippable in-stream ads 

Skippable in-stream ads and in-feed video ads 

You should use Unique Reach and Frequency. 

You should use Viewability with Active View.

You should use Brand Lift. 

You should use Reach Planner 

Product and brand consideration 

Brand awareness and reach

Online sales 

Lead generation