DM Exams

Answers to Digital Marketing Exams

Mixing video ad formats is a good idea — you know that. But if your goal is to drive maximum reach on a minimum budget, what mix of awareness ad formats would you use?

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Bumper ads and masthead ads 

Non-skippable in-stream ads and masthead ads 

Non-skippable in-stream ads and skippable in-stream ads 

Bumper ads and skippable in-stream ads 

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