Skippable in-stream ads and bumper ads
Non-skippable in-stream ads and in-feed video ads
Skippable in-stream ads and in-feed video ads
Non-skippable in-stream ads and skippable in-stream ads
Google Ads
YouTube serves users, creators, and advertisers in which of the following ways?
Trust, innovation, and connection
Trust, growth, and connection
Trust, growth, and creativity
Trust, innovation, and creativity
You want to to improve a video ad’s effectiveness. What post-production edit will help you achieve your goal?
Remove supers so they don’t compete with the audio.
Add closed captions since most viewers will watch with sound off.
Increase the pace and tighten the framing.
Lower the brightness to optimize for mobile device viewing.
Your goal is to grow consideration with a Google Video campaign. What should your bidding solution optimize toward?
Impressions
Actions
Views
Clicks
When creating a Google Video campaign with “brand awareness and reach” as the campaign goal, why is using target cost-per-thousand impressions (tCPM) the optimal bidding strategy?
It creates as many impressions as possible in line with the target cost-per-acquisition.
It optimizes bids to put the campaign’s message in front of as many relevant people as possible.
It analyzes historical feedback and makes adjustments to bids based on performance signals.
It acquires as many clicks as possible according to the daily budget that’s been set.
You’re planning to run a Google Video campaign with a consideration goal, and you want to understand the extent to which your campaign influences viewer perception or intent for your product. Which measurement solution should you use?
Reach Planner
Viewability with Active View
Core performance metrics
Brand Lift
If you’re running a Google Video campaign with an awareness goal and you wish to understand the extent to which your campaign shifts user perception or behavior, what measurement solution should you use, in addition to fundamental video metrics like “Video played to?”
You should use Reach Planner.
You should use Viewability with Active View.
You should use Unique Reach and Frequency.
You should use Brand Lift
Which of the following accurately summarizes the streaming trend that YouTube advertisers should understand?
Production companies are acting as gatekeepers, since they control the biggest distribution channels.
People are watching YouTube on connected TV devices, which further extends YouTube’s reach.
Long-form livestreaming content is surging in popularity, allowing advertisers to reach engaged users frequently.
People are switching between the many streaming services available and have shorter attention spans.
This is your first time running a Video action campaign. What approach to bidding strategy should you implement to get optimal results?
You should start with cost-per-view bidding to establish CPV performance, then switch to Maximize Conversions to capture more conversions at the desired CPA.
You should start with cost-per-view bidding to establish CPV performance, then switch to Target CPA to capture more conversions at the desired CPA.
You should start with Target CPA to establish CPA performance, then switch to Maximize Conversions to capture more conversions at the desired CPA.
You should start with Maximize Conversions to establish CPA performance, then switch to Target CPA to capture more conversions at the desired CPAs
You created your first video ad a few months ago and now want to make small changes to improve its performance. What post-production edits should you make to improve the ad’s effectiveness?
Remove supers so they don’t compete with the audio.
Add closed captions since most viewers will watch with sound off.
Increase the pace and tighten the framing.
Lower the brightness to optimize for mobile device viewing