Google Ads

To reach new and relevant audiences who are likely to convert. 

To remove users from your data segments who aren’t likely to convert. 

To remove audience solutions you’ve applied that aren’t driving conversions.

To reach audiences already familiar with your brand who are likely to convert. 

Provide multiple options for how viewers can take action. 

Include a specific call-to-action (CTA). 

Keep audio to a minimum so viewers focus on the call-to-action (CTA).

Include a generic call-to-action (CTA). 

You should set up the campaign to engage with audience segments who’ve searched for your brand before. 

You should track lighter actions to provide more signals to Google’s machine learning algorithms. 

You should track only end actions to provide more accurate signals to our machine learning algorithms. 

You should set up the campaign to only engage with audience segments that have converted before. 

You should use skippable in-stream ads and non-skippable in-stream ads. 

You should use masthead ads and bumper ads. 

You should use skippable in-stream ads and bumper ads. 

You should use masthead ads and non-skippable in-stream ads. 

Start with all-new video ad creative that’s already working well for other platforms.

Run an experiment with existing creative and use whichever one performs best.

Use research-backed creative guidelines and iterate with experimentation. 

Continue running campaigns with existing creative and slowly introduce new variations. 

It’ll create as many impressions as possible in line with the target cost-per-acquisition.

It’ll acquire as many clicks as possible according to the daily budget that’s been set. 

It’ll optimize bids to put the campaign’s message in front of as many relevant people as possible. 

It’ll analyze historical feedback and make adjustments to bids based on performance signals. 

Life Events 

Custom Audiences 

Affinity Audiences 

Demographics and Detailed Demographics 

Infinite Taxonomy Audiences

Life Events 

Affinity Audiences 

Custom Audiences 

You should say that creators influence users’ purchasing decisions, and YouTube drives purchasing behavior. 

You should say that YouTube users use the platform for inspiration and discovery, but not to take action and make a purchase. 

You should say that creators influence users’ purchasing decisions, but they take action on other platforms. 

You should say that YouTube users use the platform for inspiration and discovery, and they choose to purchase on desktop devices 

You’d start with cost-per-view bidding to establish CPV performance, then switch to Maximize Conversions to capture more conversions at the desired CPA. 

You’d start with cost-per-view bidding to establish CPV performance, then switch to Target CPA to capture more conversions at the desired CPA. 

You’d start with Target CPA to establish CPA performance, then switch to Maximize Conversions to capture more conversions at the desired CPA. 

You’d start with Maximize Conversions to establish CPA performance, then switch to Target CPA to capture more conversions at the desired CPA.