Add new assets that should perform better.
Pause the campaign.
Duplicate the campaign.
Review the asset report labels.
Google Ads
Which of these asset types would not be accepted for an app campaign?
HTML5
Website
Video
Image
You’re making a video ad for a travel company with the goal of driving bookings on their website. Which of the following call-to-actions (CTAs) should you use in the ad?
Learn more
Book now
Check us out
Call now
Describe the difference between the traditional story arc and the emerging story arc.
The traditional story arc brands right away and ends with a climax, whereas the emerging story arc starts low and unexpectedly shifts to the climax right away.
The traditional story arc starts off high and has unexpected shifts to keep viewers watching, whereas the emerging story arc builds slowly to a climax and brands at the end.
The traditional story arc starts low and unexpectedly shifts to the climax right away, whereas the emerging story arc brands right away and ends with a climax.
The traditional story arc builds slowly to a climax and brands at the end, whereas the emerging story arc starts off high and has unexpected shifts to keep viewers watching.
What information is automatically pulled for you when creating an app campaign?
Title, rating, and price
Logo, rating, and title
Logo, title, and number of downloads
Title, rating, and number of downloads
You work for a creative agency and are aiming to grow consideration for a software company’s project management product. How should you approach making this video ad?
Share multiple messages about the many ways this product solves a problem.
Use product demos and how-to’s to put the product in context.
Make people core to the story and keep branding subtle.
Use technical jargon that will resonate with important audiences.
You work for a creative agency and your client is having trouble connecting meaningfully with potential customers. Which technique should you use to help people think or feel something?
Convey multiple messages to resonate with the masses.
Avoid humor as it’s more subjective.
Showcase discounts and sales to drive interest.
Humanize the story.
You’re the marketing manager for an online sporting goods store and have been tasked to optimize the company’s display campaigns before increasing their budgets. What should you do to achieve this goal?
Replace all the assets at once.
Pause the campaign.
Remove and replace low-performing assets.
Add new assets multiple times per week.
You launched your first video campaign a month ago and are trying to determine how many people have watched key moments or skipped your video ad. Which tool could help you uncover this information?
Ads Creative Studio
Create with Google
Video Creative Analytics
Google’s ABCDs of effective creative
When creating an app campaign, what information can you expect to be pulled automatically?
Logo, title, and number of downloads
Title, rating, and and number of downloads
Logo, rating, and title
Title, rating, and price