Keep audio to a minimum so viewers focus on the call-to-action (CTA).
Include a generic call-to-action (CTA).
Include a specific call-to-action (CTA).
Provide multiple options for how viewers can take action.
Google Ads
Reach Planner can provide which of the three primary benefits?
It can provide trustworthy popular reach forecasts, media mix options, and automation recommendations.
It can provide trustworthy popular reach forecasts, media mix options, and fresh data.
It can provide trustworthy unique reach forecasts, media mix options, and fresh data.
It can provide trustworthy unique reach forecasts, media mix options, and automation recommendations
How should you approach evaluating video action campaign performance to drive more conversions?
Compare your CPA to that of non-brand Search performance and allow three to seven days to achieve desired CPA performance before making adjustments.
Compare your CPA to that of brand Search performance and allow one to three days to achieve desired CPA performance before making adjustments.
Compare your CPA to that of brand Search performance and allow three to seven days to achieve desired CPA performance before making adjustments.
Compare your CPA to that of non-brand Search performance and allow one to three days to achieve desired CPA performance before making adjustments.
What two video ad formats are optimized for engagement and designed to help customers think of you first when they’re looking to buy?
Skippable in-stream ads and in-feed video ads
Non-skippable in-stream ads and skippable in-stream ads
Skippable in-stream ads and bumper ads
Non-skippable in-stream ads and in-feed video ads
You know that mixing video ad formats is a good idea, but you aren’t sure which mix is most appropriate for your goal of driving maximum reach on a minimum budget. What mix of awareness ad formats should you use?
Skippable in-stream ads and non-skippable in-stream ads
Skippable in-stream ads and bumper ads
Masthead ads and bumper ads
Masthead ads and non-skippable in-stream ads
You want to reach people who are actively looking to buy certain products or services in the near future so you can grow consideration and interest for your brand. What audience solution should you use?
Life Events
Custom Audiences
Affinity Audiences
In-Market Audiences
It’s your first time running a Video action campaign. What approach to bidding strategy should you implement for optimal results?
Start with cost-per-view bidding to establish CPV performance, then switch to Target CPA to capture more conversions at the desired CPA.
Start with Maximize Conversions to establish CPA performance, then switch to Target CPA to capture more conversions at the desired CPA.
Start with Target CPA to establish CPA performance, then switch to Maximize Conversions to capture more conversions at the desired CPA.
Start with cost-per-view bidding to establish CPV performance, then switch to Maximize Conversions to capture more conversions at the desired CPA.
You’re planning to run a Google Video campaign with a consideration goal, and you want to measure how many people watched your video. What measurement solution should you use?
Core performance metrics
Viewability with Active View
Brand Lift
Forecasting reach of your YouTube campaign alongside print ads
For potential customers in decision-making moments, what video ad formats are optimized to drive action and make it easier for them to take meaningful actions that can be measured?
Non-skippable in-stream ads and skippable in-stream ads
Skippable in-stream ads and in-feed video ads
Non-skippable in-stream ads and in-feed video ads
Skippable in-stream ads and bumper ads
How should you improve a video ad’s effectiveness in post-production?
Remove supers so they don’t compete with the audio.
Lower the brightness to optimize for mobile device viewing.
Add closed captions since most viewers will watch with sound off.
Increase the pace and tighten the framing.