Set the context and include a clear call-to-action.
Focus on audio and supers to reinforce your message.
Include a clear call-to-action with minimal audio to avoid overwhelming viewers.
Focus on people to get the product noticed
Google Ads
A tourism company wants to create a Discovery campaign intended to generate leads. Which images should they upload to achieve this goal?
Only their main website photo
Only their best-performing image from social media
Images of tourists in locations both on and off the tour
Images of tourists enjoying their tour in scenic locations
You’re making a video ad to generate leads for a cleaning services company. How should you present the ask for viewers to take action?
Convey multiple messages to resonate with the masses.
Humanize the ad with customer testimonials.
Introduce the product or problem, then folllow up with a relevant call-to-action.
Provide multiple options for how viewers can take action.
Which two visual language elements have the highest impact on watch time on mobile devices for video ads?
Pacing and supers
Framing and supers
Pacing and framing
Supers and audio
How should you approach creative effectiveness in order to boost performance of video campaigns?
Start with all-new video ad creative that’s already working well for other platforms.
Continue running campaigns with existing creative and slowly introduce new variations.
Use research-backed creative guidelines and iterate with experimentation.
Run an experiment with existing creative and use whichever one performs best
You work for a creative agency and are aiming to drive awareness for a global beauty brand’s new product. How should you connect with potential customers through a video ad?
Include a specific call-to-action (CTA).
Avoid humor as it’s more subjective.
Share multiple messages about the many ways this product solves a problem.
Feature diverse characters that represent your customer.
Which of these images are most likely to stand out in an app campaign for a travel app company?
A zoomed out image of travelers enjoying a destination
An action shot taken directly from the app
An aerial photo of a travel destination with the logo overlayed
An image of a plane in the sky with lots of blank space
Which of the following describes Google’s ABCDs of effective creative?
Design-backed creative inspiration
Research-backed creative guidance
Design-backed creative rules to follow
Research-backed creative rules to follow
Which of the following is the cap for the number of HTML, image, and video assets per ad group for an app campaign?
10
8
20
5
For which scenario would Google’s experimentation tool be most useful?
You’re comparing the performance of existing TV creative to that of ABCDs-optimized creative.
You need to compare how two key audiences response to two different video ads.
You need to compare how the same ad performs on TV versus how it performs on YouTube.
You’re comparing how the same audience responds to the same ad at different points in time.