You should use lead generation.
You should use brand awareness and reach.
You should use product and brand consideration.
You should use online sales
Google Ads
What type of Google Video campaign should you use if your goal was to increase purchase intent for your products?
You’d use brand awareness and reach.
You’d use product and brand consideration.
You’d use online sales.
You’d use lead generation
You’re building a Google Video campaign with the goal of growing consideration for your brand. What’s the benefit of using video ad sequencing?
It allows you to communicate multiple messages by telling a story through a series of videos.
It allows you to drive actions on your website by telling a story through a series of videos.
It allows you to maximize ad engagement by telling a story through a series of videos.
It allows you to reinforce a message by telling a story through a series of videos.
Which of these video campaign effectiveness levers is the top driver of return on investment and the strongest on digital media?
Platform
Creative
Brand
Media
Mixing video ad formats is a good idea — you know that. If your goal is to drive maximum reach and video completions, what mix of video ad formats would you use?
You’d use masthead ads and non-skippable in-stream ads.
You’d use masthead ads and bumper ads.
You’d use skippable in-stream ads and bumper ads.
You’d use skippable in-stream ads and non-skippable in-stream ads.
You work at a marketing agency and are looking to help your client understand how adding YouTube to their marketing mix will help them achieve their goals.Which three user trends on YouTube are valuable to communicate to your client?
Cross-device behavior, short-form content, and shopping
Streaming on TV, audio-only content, and shopping
Cross-device behavior, audio-only content, and shopping
Streaming on TV, short-form content, and shopping
Reach Planner can help with which of the following when doing media planning?
With forecasting reach of your YouTube campaign alongside social media
With forecasting reach of your YouTube campaign alongside print ads
With forecasting reach of your YouTube campaign alongside TV
With forecasting reach of your YouTube campaign alongside Search
When making creative for a video action campaign, which best practice should you follow?
Communicate multiple messages
Repeat what you’re offering
Communicate the offer at the end
Repeat your call-to-action
Why is it a good idea to opt into Google Video partners when creating a Google Video campaign for awareness?
It’ll extend the reach of video ads to YouTube Live streaming and Premieres.
It’ll extend the reach of video ads to a collection of leading publisher sites and apps.
It’ll give you access to engage with audiences on the YouTube mobile homepage.
It’ll give you access to more engagement metrics to measure the impact of the campaign.
Why is it a good idea to opt into optimized targeting when creating a video action campaign?
It’ll remove users from your data segments who aren’t likely to convert.
It’ll help you reach audiences already familiar with your brand who are likely to convert.
It’ll remove audience solutions you’ve applied that aren’t driving conversions.
It’ll help you reach new and relevant audiences who are likely to convert.