● Their plans will be saved to one place in the interface for easier analysis.
● It’ll analyse the historical performance of shared features, such as
negative keyword lists.
● It’ll pull data from Google Analytics for consideration when making forecasts.
● Their default campaign preferences will automatically install into each plan.
Google Ads
A business owner wants to understand how user interaction with their video ads leads to productsales. What feature of the video action campaign would provide this information?
● Custom Intent Audiences
● Smart bidding
● Conversion tracking
● Click-through rate
A marketing manager used Reach Planner to create a forecast for a new awareness videocampaign. The campaign results end up being very different from the media plan numbersprovided by the Reach Planner forecast. What’s the likely cause of the significant mismatchbetween the campaign results and forecast data?
● The marketing manager built a campaign that didn’t match the plan settings in
Reach Planner.
● The marketing manager used Reach Planner during the least optimal time of day.
● Reach Planner forecasts aren’t compatible with Video campaigns for any marketing objective.
● Reach Planner forecasts aren’t compatible with awareness campaigns.
A small business owner is looking to evaluate the performance of their first awareness videocampaign. What fundamental metric will help them measure the campaign’s success?
● Video played to
● Display impression share
● Conversions
● Earned actions
A boat rental company has been running a consideration video campaign for the past year and they want to see evidence that their investment is effective based on how many times users actually clicked on their videos. What consideration measurement metric should they use?
● Purchase intent lift
● Core performance metrics
● Earned views
● Targeted observations
Which of the following accurately describes a primary benefit of video action campaigns?
● They expand campaigns to run on more places both on and off YouTube, and
drive more conversions while still optimising for the lowest CPV.
● They simplify campaigns to run only on YouTube and drive more conversions
while still optimising for the lowest CPV.
● They expand campaigns to run on more places both on and off YouTube,
and drive more conversions while still optimising for the lowest CPA.
● They simplify campaigns to run only on YouTube and drive more conversions
while still optimising for the lowest CPA.
A marketing manager used Reach Planner to forecast an awareness video campaign. Whatshould they keep in mind when setting up the video campaign to achieve similar reach to themedia plan?
● They should include keywords related to their products so that Reach Planner
can narrow down the campaign’s settings.
● They should make sure that the frequency cap added to the video
campaign matches the frequency cap set in Reach Planner.
● They should use Reach Planner after the campaign has been active for a
week so that it has relevant data to create more accurate planning.
● They should use Reach Planner from within their Google Analytics account so
that there are more insights to use in the plan.
A marketing manager is looking for a measurement solution for an upcoming awareness videocampaign. The solution should let them measure the share of views that the audience will have achance to see. What measurement solution should they use to achieve this and how can theygain access to it?
● Unique Reach and Frequency, accessible by contacting their Google team.
● Active View, accessible by adding appropriate columns to their statistics
tables.
● Unique Reach and Frequency, accessible by adding appropriate columns to
their statistics tables.
● Active View, accessible by contacting their Google team.
A business owner wants to run a video action campaign that reaches customers who alreadysearched for specific keywords on Google Search. Which audience solution should this businessowner prioritise?
● Custom Audiences
● Customer Match
● In-Market Audiences
● Demographics and Detailed Demographics
An account manager is trying to determine a target cost-per-thousand impressions (tCPM) bid fortheir new awareness video campaign, but they’re unsure what to base the figure on. What’s avalid way for them to determine the tCPM for the business’s new video campaign?
● Slightly inflate the average amount that the account manager is willing to bid
for this campaign.
● Use the estimate in the traffic estimator during campaign setup.
● Slightly inflate the estimate in the traffic estimator during campaign setup.
● Decide on the highest amount that they’re willing to pay for this
campaign