Awareness
Consideration
Hybrid
Action
Google Ads
To make sure people think about your brand in decision-making moments, what marketing objective should you use for your Google Video campaign?
Consideration
Awareness
Action
Perspective
Your goal is to drive more conversions. How should you approach evaluating video action campaign performance?
You’d compare your CPA to that of brand Search performance and allow one to three days to achieve desired CPA performance before making adjustments.
You’d compare your CPA to that of brand Search performance and allow three to seven days to achieve desired CPA performance before making adjustments.
You’d compare your CPA to that of non-brand Search performance and allow one to three days to achieve desired CPA performance before making adjustments.
You’d compare your CPA to that of non-brand Search performance and allow three to seven days to achieve desired CPA performance before making adjustments.
Of all video campaign effectiveness levers, what’s the dominant driver of return on investment and the strongest on digital media?
Platform
Brand
Media
Creative
You want to reach cooking enthusiasts with your Google Video campaign. What audience solution should you use?
Life Events
Demographics and Detailed Demographics
Custom Audiences
Affinity Audiences
What audience solution should you use for your Google Video campaign to reach people based on their interests, without having to build or refresh those audiences?
Custom Audiences
Life Events
Infinite Taxonomy Audiences
Affinity Audiences
You work on the marketing team for an eCommerce business and you’re looking to summarize the value of YouTube to the leadership team. How should you summarize the shopping trend to them?
YouTube users use the platform for inspiration and discovery, but not to take action and make a purchase.
Creators influence users’ purchasing decisions, but they take action on other platforms.
Creators influence users’ purchasing decisions, and YouTube drives purchasing behavior.
YouTube users use the platform for inspiration and discovery, and they choose to purchase on desktop devices.
You want to reach male users who are 35 to 44 years old with your Google Video campaign. What audience solution should you use?
Custom Audiences
Life Events
Affinity Audiences
Demographics and Detailed Demographics
You work for a creative agency making video ads for a client who’s struggled to meaningfully connect with potential customers in their ads. Which of the following is an approach to help people think or feel something?
Humanize the story.
Showcase discounts and sales to drive interest.
Avoid humor, as it’s more subjective.
Convey multiple messages to resonate with the masses.
How does YouTube serve users, creators, and advertisers?
Through connection, growth, and trust
Through creativity, innovation, and trust
Through connection, innovation, and trust
Through creativity, growth, and trust