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A florist chain is looking to generate as much awareness as they can before their special rosesgo into bloom. They only have two and a half weeks to achieve this with the assistance of aGoogle video campaign using ‘Brand awareness and reach’ as the campaign goal. Which budgettype should the florist chain use and why?

Jackson · August 24, 2026 ·

● ‘Daily’, because Google Ads will spend their total budget faster than
‘Campaign total’ will.
● ‘Campaign total’, because Google Ads will spend their total budget faster than
‘Daily’ will.
● ‘Daily’, because Google Ads will try to spend their total budget evenly over the
duration of their campaign.
● ‘Campaign total’, because Google Ads will try to spend their total budget
evenly over the duration of their campaign.

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