● ‘Daily’, because Google Ads will spend their total budget faster than
‘Campaign total’ will.
● ‘Campaign total’, because Google Ads will spend their total budget faster than
‘Daily’ will.
● ‘Daily’, because Google Ads will try to spend their total budget evenly over the
duration of their campaign.
● ‘Campaign total’, because Google Ads will try to spend their total budget
evenly over the duration of their campaign.
