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While creating a Google video campaign, the account manager has selected ‘Brand awareness and reach’ as their campaign goal, which automatically uses target cost-per-thousand impressions (tCPM) as the bidding strategy. How will this benefit the campaign?

Jackson · August 24, 2026 ·

● It will acquire as many clicks as possible according to the daily budget that
has been set.
● It will generate as many impressions as possible in line with the target cost
per acquisition.
● It will optimise bids to put the campaign’s message in front of as many
relevant people as possible.
● It will analyse historical feedback and make adjustments to bids based on
performance signals.

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